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Type: Radio

Country: South Africa

Address: 4 Albury Road Dunkeld Crescent - South West Blocks - Dunkeld West - Ext 8 – Sandton - 2196

Phone: +27 11 722 0844


Stakeholders: HCI (

Status of the company: Owned by the channel

Type of company: Private

Number of employees: 143

Contact details

CEO of the sales house/Head of Sales dpt

Name: Haseena CASSIM

Title: General Manager

Contact person

Reference person

Head of Sales: Ken Molefe

Head of Marketing: Lisa-Marie Modise

Head of Research: Cheryl Abboo

Head of Communication / PR: Natasha Wadvalla

Head of Digital: Hilton Tarrant

Compliance Officer Itumeleng Crisp

Head of Sponsorships and Promotions Regesh Chetty

Head of Music Marco De Carvalho

Head of Programming Tumelo Diaho-Monaheng

News Editor Mfundo Mabalane

Head of I.T and Technical Thabo Damari

Market data

Ownership/status of the radio stations commercialised by the sales house: Private
Names of radio stations commercialised by the sales house: YFM
Other media commercialised by the sales house:
Publishers’ websites (eg. broadcasters / media groups, individual channels, others):
Audio (music streaming services / online radio / podcasts, etc.): podcast
Other: online video, Sponsorship, product placement and/or brand integration offers


Audience share of the channels commercialised by your sales house
Total (radio): 1.7%
Source: BRC RAM Jan-Dec 2019 and Nielsen WizzAd Plus Jan-Dec 2019


Sales house’s market share:

Total (radio): 1.5%
Source: BRC RAM Jan-Dec 2019 and Nielsen WizzAd Plus Jan-Dec 2019


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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