ZDF Werbefernsehen GmbH
Type: TV
Country: Germany
Address: Erich-Dombrowski-Straße 1 – 55127 Mainz
Phone: + 49 61 31 70 40 22
Website: http://www.zdf-werbefernsehen.de
Stakeholders: ZDF
Status of the company: Owned by the channel
Type of company: Public
Number of employees: 28
Contact details
CEO of the sales house/Head of Sales dpt
Name: Hans-Joachim Strauch
Title: Chief Executive Officer
Contact person
Name: Ulrike Schmelz
Reference person
Head of Sales: Michael Käfer
Head of Marketing: Christoph Lüken
Head of Communication / PR: Thomas Wiggert
Head of Pricing / Revenue Optimisation: Heike Fisseler
Head of Special Special Formats: Michael Käfer/Heike Fisseler
Market data
Ownership/status of the TV channels/radio stations commercialised by the sales house: Public
Type of TV channels commercialised by the sales house: Free-to-air
Names of TV channels commercialised by the sales house: ZDF
Other media commercialised by the sales house:
Publishers’ websites (eg. broadcasters / media groups, individual channels, others): No
Video streaming services (VOD, catch-up): No
Audience share of the channels commercialised by your sales house
Total (linear TV): 13.0%
Source: AGF Videoforschung in cooperation with GfK; videoSCOPE 1.3, market standard: TV, 2019, market shares in %, mon – sun‚ 3 am – 3 am., status: January 2020.
Total (linear TV + VOSDAL): ZDF Werbefernsehen only markets the linear ZDF program
Source: AGF Videoforschung in cooperation with GfK; videoSCOPE 1.3, market standard: TV, 2019, market shares in %, mon – sun‚ 3 am – 3 am., status: January 2020.
Sales house’s market share:
Total (TV): 1,7%
Source: Nielsen
