Publitalia '80 / Mediaset
Type: TV
Country: Italy
Address: Palazzo Cellini Milano 2 – 20090 Segrate - Milan
Phone: +39 022 10 23 968
Website: http://www.publitalia.it/
Stakeholders: Fininvest (40.3%)
Status of the company: Owned by the channel
Type of company: Private
Number of employees: 500
Contact details
CEO of the sales house/Head of Sales dpt
Name: Stefano Sala
Title: Chief Executive Officer
Contact person
Name: Silvia Broggi
Reference person
|
President |
Giuliano Adreani |
|
CEO |
Stefano Sala |
|
General Manager Marketing & Operations |
Matteo Cardani |
|
General Manager AdTech & Business Development |
Paola Colombo |
|
International Marketing and MarTech Director |
Silvia Broggi |
|
Marketing Research & Insight Director |
Tiziana Morandi |
|
Head of Public and international Relations egta board member |
Claudio Anselmi |
|
Legal Department |
Alessandra Lucifora |
Market data
|
TV Channel |
Audience Share |
Market Share |
|
Canale 5 |
15.4% |
32.5% |
|
Italia 1 |
4.8% |
11.5% |
|
Retequattro |
3.9% |
3.4% |
|
Iris |
1.2% |
1.0% |
|
Top Crime |
1.0% |
1.2% |
|
20 |
0.9% |
1.1% |
|
La5 |
0.9% |
1.2% |
|
Mediaset Extra* |
0.8% |
0.7% |
|
Focus |
0.6% |
0.5% |
|
Italia 2 |
0.1% |
0.2% |
|
Cine34* |
n.a. |
n.a. |
|
TGCOM24 |
0.4% |
0.3% |
|
Boing |
0.7% |
0.5% |
|
Cartoonito |
0.6% |
0.4% |
|
Boing Plus |
0.3% |
n.a. |
|
R101 TV |
n.a. |
0.1% |
|
Virgin Radio TV |
n.a. |
0.1% |
|
Radio 105 TV* |
n.a. |
n.a. |
Source (TV): Auditel Nielsen TAM / Nielsen AdEx, Full Year 2019, Individuals +4 y.o.
* Includes Mediaset Extra 2 (discontinued 19/1/20) ** Launched 2020
|
Commercialise other media |
Yes: through Mediamond, sales house 50% owned together with Mondadori (Internet /Radio/ Press) |
|
Sell advertising on channels’ websites |
Yes: through Mediamond |
|
Sell advertising on behalf of other website owners |
Yes: through Mediamond |
|
Commercialise VOD offers |
Yes: Mediaset Play |
|
Commercialise Catch-up service |
Yes: Mediaset Play |
|
Commercialise Other platform / application / service |
No |
