Publitalia '80 / Mediaset

Type: TV
Country: Italy
Address: Palazzo Cellini Milano 2 – 20090 Segrate - Milan
Phone: +39 022 10 23 968
Website: http://www.publitalia.it/
Stakeholders: Fininvest (40.3%)
Status of the company: Owned by the channel
Type of company: Private
Number of employees: 500
Contact details
CEO of the sales house/Head of Sales dpt
Name: Stefano Sala
Title: Chief Executive Officer
Contact person
Name: Silvia Broggi
Reference person
President |
Giuliano Adreani |
CEO |
Stefano Sala |
General Manager Marketing & Operations |
Matteo Cardani |
General Manager AdTech & Business Development |
Paola Colombo |
International Marketing and MarTech Director |
Silvia Broggi |
Marketing Research & Insight Director |
Tiziana Morandi |
Head of Public and international Relations egta board member |
Claudio Anselmi |
Legal Department |
Alessandra Lucifora |
Market data
TV Channel |
Audience Share |
Market Share |
Canale 5 |
15.4% |
32.5% |
Italia 1 |
4.8% |
11.5% |
Retequattro |
3.9% |
3.4% |
Iris |
1.2% |
1.0% |
Top Crime |
1.0% |
1.2% |
20 |
0.9% |
1.1% |
La5 |
0.9% |
1.2% |
Mediaset Extra* |
0.8% |
0.7% |
Focus |
0.6% |
0.5% |
Italia 2 |
0.1% |
0.2% |
Cine34* |
n.a. |
n.a. |
TGCOM24 |
0.4% |
0.3% |
Boing |
0.7% |
0.5% |
Cartoonito |
0.6% |
0.4% |
Boing Plus |
0.3% |
n.a. |
R101 TV |
n.a. |
0.1% |
Virgin Radio TV |
n.a. |
0.1% |
Radio 105 TV* |
n.a. |
n.a. |
Source (TV): Auditel Nielsen TAM / Nielsen AdEx, Full Year 2019, Individuals +4 y.o.
* Includes Mediaset Extra 2 (discontinued 19/1/20) ** Launched 2020
Commercialise other media |
Yes: through Mediamond, sales house 50% owned together with Mondadori (Internet /Radio/ Press) |
Sell advertising on channels’ websites |
Yes: through Mediamond |
Sell advertising on behalf of other website owners |
Yes: through Mediamond |
Commercialise VOD offers |
Yes: Mediaset Play |
Commercialise Catch-up service |
Yes: Mediaset Play |
Commercialise Other platform / application / service |
No |