SIC – Impresa

Type: TV
Country: Portugal
Address: Rua Calvet de Magalhães, 242 - PT-2770-022 Paço de Arcos
Phone: +351 214 698 000
Website: https://solutions.impresa.pt/?lang=en
Stakeholders: Impresa Group
Status of the company: Owned by the channel
Type of company: Private
Number of employees: 97
Contact details
CEO of the sales house/Head of Sales dpt
Name: Francisco Pedro BALSEMÃO
Title: Chief Executive Officer Grupo Impresa & SIC Executive Board Member
Contact person
Name: Pedro Monteiro
Reference person
Cristina Vaz Tomé: Chief Revenue Officer Impresa Group & SIC Executive Board Member
Head of TV Advertising: Pedro Fernandes, Head of TV Advertising
Head of Digital and Publishing Advertising: João Paulo Luz, Head of Digital and Publishing Advertising
Head of Content for Brand Growth: Mónica Serrano, Head of Content for Brand Growth
Head of Marketing, Communication / Mónica Balsemão, Head of Marketing, Communication and Creativity
Head of Research: Rita Sobral, Head of Research
Head of European Affairs / Head of Legal: Nuno Conde, Chief Legal Officer & SIC Executive Board Member
Head of Finance: Paulo Miguel Reis, Chief Finance Officer & SIC Executive Board Member
Market data
Ownership/status of the TV channels commercialised by the sales house: Private
Type of TV channels commercialised by the sales house: Free-to-air, Cable channels
Names of TV channels commercialised by the sales house: SIC, SIC Internacional, SIC Noticias, SIC Mulher, SIC Radical, SIC Kapa, SIC Caras; OPTO
Other media commercialised by the sales house:
Subscriptions Video on Demand Platform (SVOD): OPTO;
AVOD esports and gamming platform: ADVNCE
Digital: all SIC Channels websites and SIC Channels Social Media; Volante SIC
Print: Expresso Newspaper
Publishers’ websites: Blitz, Boa Cama Boa Mesa
Other Publishers’ websites and third-party websites: Infoportugal.pt, olhares.com; ZERO ZERO
Audience share of the channels commercialised by your sales house
Total (linear TV): 5.5%
Source: Gfk 2020
Total (linear TV + VOSDAL): 9.6%
Source: Gfk 2020
Sales house’s market share:
Total: 68.79%Source: Gfk 2020