egta publishes its position on the Digital Markets Act (DMA) proposal, accessible here.

The paper calls for the proposal to address the following points:

• Maintain a limited but clarified scope that reflects market realities by including digital voice assistants, connected TVsand web browsers;•Guarantee information transparencyacross the advertising value chain;
• Ensure gatekeepers provide fair access to datato TV and radio companies in relation to their own content while refraining from using it to compete with broadcasters;
• Prevent a take-it-or-leave it approach by gatekeepers to the prohibition of end-user data combination and to the obligation of data sharing to business users, by being gatekeepers to end-user consent;
• Enable independently mandated third-parties to access reliable and granular measurement data;
• Allow the interoperabilityof services and products online advertising designated by broadcasters with online platforms proprietary tools;
• Ensure broadcasters accessgatekeepers’ services and negotiate the monetisationof their content on these services, on fair and non-discriminatory general conditions;
• Prohibit gatekeepers’ capacity to rank more favourablytheir own servicesand third-party sponsored content.