egta guidelines on audiovisual audience measurement
28 May 2014
egta pulishes its guidelines on the audiovisual audience measurement.
egta believes it is important not only to contribute to the debate about the evolution of audience measurement tools - and as a result, of planning and trading currencies, but it is crutial to allow broadcasters and their sales house to drive change and lay the foundations for any future solution. The guidelines are the result of working group meetings, communications with members as well as discussions with industry partners.
>> The entire document is available here to download : egta guidelines for the future of AV measurement
