egta members can contact the team each time they have a question related to television/video or radio/audio advertising.
In so doing, they can benchmark themselves against other similar companies in Europe and beyond, and feed answers and learnings directly into their strategies and decision-making. The answers to members' questions may be found in existing databases or by drawing on work carried out on a similar topic in the past. If not, egta conducts surveys either amongst the whole of its membership or, when appropriate, in smaller subsets of members.
How does it work?
egta works on a "give and take"-basis : Please note that the results of surveys conducted by egta are made available to members who contributed to the survey. If you don't have access to a certain document despite being logged in as a member, it means that your company did not contribute to a given question. Don't worry, you can request the empty questionnaire at all times, and we shall open the access to the full set of answers the minute you send us back your answers.
Type of request
Request on Digital Advertising Without Third-Party Cookies (TV & radio)
20 March 2023
This survey looks at approaches to identifying users, targeting, consent mechanisms and using first-party data in a digital advertising environment with no third-party cookies.
Request on the use of promo spots under the AVMSD (TV)
13 March 2023
Since the AVMSD allows broadcasters within a same ownership group to place their promo spots outside of the commercial breaks, i.e. the broadcaster can air outside of commercial breaks/limits the promo spots for companies other than itself, as long as these companies belong to the same ownership group and offer “video service/product”. This survey tries to understand how this has been put into practice by egta members.
Survey on live TV streaming consumption (TV)
27 February 2023
Short questionnaire on the current status and projected growth of live-streamed TV viewing.
Broadcasters with own research panels (TV)
22 February 2023
Information about the extent to which broadcasters operate ‘private’ audience research panels.
Request on monetising prizes (TV)
15 January 2023
A survey on competitions, winnable prizes or gifts that feature in TV programming (for example winning a car, holiday or flight).