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Concept:

egta members can contact the team each time they have a question related to television/video or radio/audio advertising.

In so doing, they can benchmark themselves against other similar companies in Europe and beyond, and feed answers and learnings directly into their strategies and decision-making. The answers to members' questions may be found in existing databases or by drawing on work carried out on a similar topic in the past. If not, egta conducts surveys either amongst the whole of its membership or, when appropriate, in smaller subsets of members.


How does it work?

egta works on a "give and take"-basis : Please note that the results of surveys conducted by egta are made available to members who contributed to the survey. If you don't have access to a certain document despite being logged in as a member, it means that your company did not contribute to a given question. Don't worry, you can request the empty questionnaire at all times, and we shall open the access to the full set of answers the minute you send us back your answers.

 

All years202420232022

Start date

End date

Type of request


Keywords

Survey on Total TV Pricing Index

28 March 2024

Information on how TV is priced on various platforms as an index. An index based on linear TV as the reference.

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Survey on Base/Rate Card Pricing and Pricing Tools

22 February 2024

Information on how sales houses determine their base TV prices (rate card prices) and what tools or software are used for pricing.

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Survey on CTV data management

5 February 2024

Information about how TV sales houses manage their CTV data verification, measurement, targeting, and reporting capabilities.

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Survey on AI for TV companies and sales houses

30 January 2024

How is AI impacting Total TV? What are the initiatives TV companies are launching using AI for spot creation, sales, marketing and more. How is the impact of AI perceived today?

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Survey on how radio drives traffic to the web (Radio)

30 December 2023

How can we prove attribution for radio campaigns? How does radio drive web traffic and works for D2C brands?

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Survey on radio automation - making radio easier to buy (Radio)

30 December 2023

What are the market-level initiatives to automate the buying and selling process of radio across various radio markets?

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Survey on the delivery deadlines for advertising spots (radio)

8 December 2023

Insights on spot delivery deadlines on radio and the evolution in recent years.

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Survey on AI for radio broadcasters and sales houses (Radio)

27 November 2023

How is AI impacting radio? What are the initiatives radio companies are launching using AI for spot creation, sales, marketing and more

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Survey on how radio drives attention (Radio)

27 November 2023

What is the latest research on attention looking into radio?

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Survey on Streaming activities

1 August 2023

The survey looks into egta members' streaming & VOD activites, including their streaming business models, ad load, ad formats, content strategies, pricing methods, measurement, and more.

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Survey on Accessible TV Advertising (TV)

25 July 2023

Increasingly, global advertisers are aiming to ensure that their advertising communications are more accessible - this includes TV and video. A year after our original survey on this topic, this update aims to examine where egta members are on the road to meeting this demand. This survey looks at how members approach accessibility not on content but on TV advertising and the kinds of access services they are able to offer.

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Survey on tools to analyse the effectiveness of non-spot ad formats (TV)

21 July 2023

If your company sells non-spot ads, including product placement, sponsorship, branded content and other special ad types, which tools do you use to measure/analyse the effectiveness and results of these ads?

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Survey on moving from a GRP to a CPM sales method for linear TV (TV)

1 April 2023

The survey looks into egta members that have already tried or considered any kind of shift in their TV/video inventory strategy from GRP to CPM-based selling.

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Survey on Digital Advertising Without Third-Party Cookies (TV & radio)

20 March 2023

This survey looks at approaches to identifying users,  targeting, consent mechanisms and using first-party data in a digital advertising environment with no third-party cookies.

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Survey on the use of promo spots under the AVMSD (TV)

13 March 2023

Since the AVMSD allows broadcasters within a same ownership group to place their promo spots outside of the commercial breaks, i.e. the broadcaster can air outside of commercial breaks/limits the promo spots for companies other than itself, as long as these companies belong to the same ownership group and offer “video service/product”. This survey tries to understand how this has been put into practice by egta members.

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Survey on live TV streaming consumption (TV)

27 February 2023

Short questionnaire on the current status and projected growth of live-streamed TV viewing.

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Survey on broadcasters with own research panels (TV)

22 February 2023

Information about the extent to which broadcasters operate ‘private’ audience research panels.

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Survey on monetising prizes (TV)

15 January 2023

A survey on competitions, winnable prizes or gifts that feature in TV programming (for example winning a car, holiday or flight).

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Survey on on standards for ad load and ad break duration within audio streams (RADIO)

22 September 2022

An egta questionnaire regarding best practice for ad load and ad break duration within audio streams.

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Survey on providers used for streaming delivery of audio content/advertising

2 September 2022

Overview of providers used by egta members for streaming delivery of audio content and advertising

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Survey on the metaverse (TV)

4 August 2022

With this questionnaire, we hope to better understand the opportunities available to TV broadcasters relating to the metaverse.

DownloadPreview

survey on the impact of teleworking on radio listening habits (RADIO)

17 June 2022

Compilation regarding the impact of teleworking on radio listening habits and which trends are here to stay and impact radio consumption and business in the long term.

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Survey on Addressable TV market data (TV)

18 May 2022

With this questionnaire, we aim to gain valuable insights into the scope and size of addressable TV advertising across markets, how it is sold, and if there are any regulatory or technical limitations to scaling addressable TV advertising.

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Survey on Sustainability and advertising initiatives (TV)

3 May 2022

egta survey on commercial ad initiatives specifically developed to 'reward' advertisers who provide sustainable products/services.

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Survey on radio sponsorship (RADIO)

18 March 2022

egta survey on radio sponsorship - sponsorship packages, formats, top client and effectiveness

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Request on branded podcasts (RADIO)

18 February 2022

egta request on branded podcasts - whether radio stations produce and sell branded podcasts with examples of brands.

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Request on the impact of cookie consent mechanisms (TV)

8 February 2022

This survey looks at the impact on online publishers/broadcasters of the implementation of mechanisms for collecting consent for cookies (and other tracking technologies).

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Request on YouTube Monetisation (TV)

26 January 2022

This survey aims to gather information on how members monetise content on YouTube. These questions look at the way YouTube inventory is bought and sold, the revenue share models with YouTube as well as CPM figures and reporting of viewing figures.

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Survey on Public Service Broadcasters (TV)

19 January 2022

This survey aims to gather information from public service broadcasters (PSB) on the following topics: regulatory restrictions, data protection, digital content monetisation / online platforms, and people management. The topics will then be discussed at a PSB Workshop in January 2022.

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Request on Public Service Broadcasters' sponsored content on digital assets

18 January 2022

This compilation gathers insights from Public Service Broadcasters on how they run sponsored branded content on their digital and online assets.

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Request on including non-TV households in TAM panels (TV)

6 December 2021

This short survey looks into the basis of TAM panels in Europe, and in particular if there are pressure to include non-TV households

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Request on Euros and World Cup TV Viewing Trends in Europe (TV)

25 November 2021

This survey looks at trends in the evolution of viewing figures of football events (the Euros and the World Cup) broadcast in Europe, the possible factors that may explain such trends and predictions for future viewing figures for the World Cup in 2022.

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Request on Male Target Groups (TV)

2 November 2021

Men are playing an increasingly central role as the person responsible for, or having an influence on, purchase. These questions ask about research on this topic, as well as any related evolutions in pricing, offers or client demand based on male target groups.

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Request on Sector Exclusivity (TV)

27 October 2021

These questions look at how sales houses apply sector exclusivity within their commercial breaks and the feasibility of guaranteeing sector exclusivity when running addressable advertising.

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egta request on key indicators for measuring web radio audience (RADIO)

22 October 2021

Question on what indicator do egta members use to measure the audience of online radio stations, for example Average Active Sessions.

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Request on B2B communication

14 October 2021

egta survey on B2B communication; a collection of information and examples of promotional activities undertaken by TV sales houses towards clients.

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Request on Multi-branded TV Spots (TV)

6 October 2021

This survey looks at how sales houses price multi-branded TV advertising spots. It also looks at what exceptions are in place for certain kinds of advertisers, the extent to which these exceptions are exploited and how sales houses are responding to this.

DownloadPreview

egta compilation on monetisation of simulcast of broadcast radios (Radio)

30 September 2021

egta survey on monetisation of online radio channels, specifically simulcast of broadcast radios. To support our radio members to make informed business decisions on strategies and tactics to grow online audio revenues, we are launching a questionnaire on the simulcast monetisation best practices and challenges specifically around ad-replacement and ad-insertion in simulcast streams.

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Request on Client Self-service Tools (TV)

23 September 2021

In this survey, we are looking for information on the availability of automated tools/portals provided by sales houses which allow their clients to plan, book, report TV and other media campaigns.

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egta survey on Adtech solutions (TV & Radio)

15 September 2021

In order to help TV and radio companies navigate in the ad technology space egta launched a questionnaire to update the AdTech navigator platform. egta collected the following information from members:
  • which facets of their company’s business operations are served by specialised software or dedicated technical solutions;
  • what types of IT products they use and who are the technology providers behind them.

DownloadPreview

Compilation of dynamics of radio listening among different age groups

22 July 2021

Radio listening dynamics (Reach & ATL) among different target groups (2013-2020)

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Request on Addressable Advertising and Connected TVs

9 June 2021

This survey looks into addressable advertising on connected TVs on both linear and live-streaming/VOD/OTT in relation to targeting, sales, measurements and reporting.

DownloadPreview

egta compilation of food-related content on radio (RADIO)

8 June 2021

examples of radio content and shows revolving around food and gastronomy from various markets

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egta survey on luxury brands on radioadvertising (RADIO)

25 May 2021

Examples of luxury brands targeting consumers with high-purchasing power that advertise on radio

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egta survey on government TV advertising expenditure (TV)

3 May 2021

This survey looks at the 2019/20 levels of Governmental/State/public sector TV advertising expenditures in egta member markets, including a split between regular informational campaigns and Covid-related campaigns.

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Compilation on the evolution of listening of music stations (RADIO)

29 April 2021

The evolution of average daily reach (in 000 and %) and listening time of music radio stations on various markets. Insights on the evolution of music radio format.

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egta survey on online audio and ad insertion (RADIO)

20 April 2021

egta survey on the size of online audio market and ad insertion providers and strategies

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Request on VOD strategies, collaboration and evolution in viewing (TV)

12 April 2021

With this survey, we are focusing on VOD monetisation strategies (particularly shifts from AVOD to SVOD models), business models, collaboration with other platforms and evolutions in viewer/user numbers.

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Request on Sales House Structure (TV)

19 March 2021

An overview of how egta members are organised internally. For example, who has an in-house creative entity dedicated to special solutions.

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Request on unsold inventory (TV)

17 March 2021

This request gathers information on sell-out rates, the impact of seasonality and Covid-19, and strategies adopted to prevent nad/or deal with unsold inventory.

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Request on Total video campaign information (TV)

8 March 2021

This request gather market-level data on average TV and online video campaigns to help benchmark what a total video campaign looks like in different countries.

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Request on food advertising on kid's content (TV)

28 February 2021

This request looks into ideas, best practice and legal rules on food advertising (particularly HFSS food) around childrens’ content.

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Request on commercial initiatives for responsible corporate communications (TV)

8 January 2021

This request looks at commercial initiatives taken by sales houses to encourage and highlight responsible corporate communications.

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Request on changes in radio adsales policy

20 November 2020

The compilation looks into how booking, modification and cancellation policies/practices have looked traditionally, how they might have changed since March, and finally, which policies you think may remain post-Covid.

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Request on changes in TV adsales policy

9 November 2020

The compilation looks into how booking, modification and cancellation policies/practices have looked traditionally, how they might have changed since March, and finally, which policies you think may remain post-Covid.

DownloadPreview

Request on live sports viewing trends (TV)

28 October 2020

This request looks at sports viewing trends after various live sports has returned to the TV screen, in particular if there are indications that the lack of spectators/atmosphere at stadiums has affected TV viewing figures negatively?

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Request on Screenings, Back to Business (B2B) events (TV)

27 October 2020

As a consequence of Covid-19, sales houses around Europe and beyond had to cancel their annual ‘screenings’ (or “back to business” events) – the B2B events where clients are introduced to new and existing advertising formats, and new programmes from the channels to buy into. This have opened new doors for sales houses to organise online events to inspire and inform clients. This compilation is meant to inspire each other with various communications/marketing initiatives.

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Request - egta survey on dance music stations (RADIO)

5 October 2020

Overview of dance/club/electronic music radio stations on different markets and impact of COVID-19 on listening

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Request on impact of COVID-19 and lockdown measures on the radio audience measurement (RAM) across Europe (Radio)

29 September 2020

The immediate impact of lockdown measures on the radio audience measurement largely depends on data collection methodology and and data reporting period. This summary offers insights from various markets and their approach.

 

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Request on CPM-based pricing method for linear TV sales (TV)

29 September 2020

This request examines the extent to which TV sales houses use CPM/CPT as the primary method to sell linear campaigns.

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Request on digital ad formats (TV)

14 September 2020

Insights about the types of digital ad formats sold by members sales houses, the rates applied, types of sales rates used beyond GRP-based prices and how the team selling digital formats sits withing the organisational structure

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Request on Dynamic Pop-up (self-promo) optimal frequency

29 June 2020

The request looks into dynamic pop-up/banners that appear on the TV screen announcing the next program or schedule changes etc. These self-promo messages generally appear just for a few seconds in some sort of creative box, pop-up or banner as an overlay to the ongoing programme.

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RADIO LOCKDOWN SALES TACTICS

24 June 2020

This egta compilation is focused on the commercial side of the radio business and specifically on the immediate responses of radio sales teams to the challenges associated with the COVID-19 crisis during the spring of 2020.

 

In this overview we have grouped the insights gathered from egta members into the following categories:

  • CLIENT RETENTION TACTICS – how to keep advertisers on air;
  • PROSPECTION TACTICS – new categories, new advertisers, new approaches to business development;
  • COMMUNICATION WITH CLIENTS AND PROSPECTS during a lockdown. 

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Radio initiatives in times of COVID: Ideas for Your Radio Station

29 May 2020

Cases and examples of initiatives taken by radio companies during the COVID crisis. Includes cases in area of Music & concerts, Helping the community, local businesses, supporting essential workers, Entertaining listeners & their families and Bringing listeners together.

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The impact of COVID: egta Strategy Toolkit

27 May 2020

Early on in the COVID crisis, the egta team launched this unique tool to help your teams stay informed, inspired and prepared to take the necessary emergency measures to tackle the crisis and prepare the industry for its future recovery. This document compiles ideas on business tactics to retain existing clients, special packages, general trends in programming, new formats and content, initiatives for viewer and listener retention and much more.

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Request on VOD Ad Tech Solutions

25 May 2020

The request looks into different solutions/systems/providers that are being used on video on demand (VOD) platforms.

 

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Request on communication about the lockdown

20 May 2020

egta request on exploring the communication about the end of the lockdown

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Request on Planning & Yield Management Software (TV)

1 May 2020

Request recommending software for total video planning and yield management/price optimisation.

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egta request on effects of COVID on radio listening

1 April 2020

egta compilation of figures of rado listening during the COVID pandemic

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Request on members' audio ad servers and SSP providers (RADIO)

1 April 2020

Overview of  audio ad servers and SSP egta radio members are using

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egta's Adspend Barometer (TV)

20 March 2020

The barometer includes data for March-December 2020:

-       Comparable market-level data on advertising dynamics – monthly TV ad spend per market in 2020 vs 2019

-       Trends in key advertising sectors – monthly TV ad spend per sector and sector weight in 2020 vs 2019

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egta's Adspend Barometer (RADIO)

20 March 2020

The barometer includes data for March-December 2020:

-       Comparable market-level data on advertising dynamics – monthly radio ad spend per market in 2020 vs 2019

-       Trends in key advertising sectors – monthly radio ad spend per sector and sector weight in 2020 vs 2019

Download

Request on workflow software (TV)

28 February 2020

This request looks into the platform/provider/application that sales house is using for workflow airtime sales contracts.

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Request on Total Video Offer (TV) - Unification

24 February 2020

The request gathers insights from various markets where multi-screen offers are available (linear TV & on-line video)

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egta request on planning simulation tools online (TV&Radio)

18 December 2019

The request looks at examples of planning simulation tools for radio or TV that would be available online for a potential client.

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Request on TV channels targeting youth (TV)

4 September 2019

This request looks into how young people (15-25 years) are targeted in media today, and specifically about the prevalence of youth TV channels.

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Request on Sales House Structure and Creative Departments (TV)

3 September 2019

This request looks at the organisational structures of sales houses, as well as the structure of creative departments

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Request on Zero ratings (TV)

30 August 2019

This request looks into how zero-rated spots are priced and what the prevalence of zero ratings is in various markets

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Request on Training Courses for Agencies and Advertisers (TV)

9 July 2019

This request looks into different training initiatives among sales houses for agencies aimed at re-educating (and re-motivating) planners - especially those who are digitally native.

 

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Request on shortening ad breaks (TV)

28 June 2019

This request looks into different initiatives on shortening the ad load

 

 

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Survey on VOD / Catch-up platforms (TV)

20 June 2019

This survey helps to get a better understanding of what SVOD and AVOD mean for our members business and to provide you with a useful benchmark.

The survey consists of 3 parts:

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Request on Addressable TV planning/self-service tool (TV)

18 June 2019

This request looks at the availability of addressable TV among members, and specifically whether a planning/self-service tool for addressable TV campaigns is in use.

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Request on transparency in agency commissions

24 March 2019

This request looks at national legal and self-regulatory frameworks when it comes to agency commission and kickbacks.

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Request on podcasting (RADIO)

22 March 2019

An overview of podcasting consumption, monetisation & revenue sources with examples of European initiatives. Compilation of research, articles and presentations.

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Request on TV's daily reach in 2018

8 March 2019

Request on TV’s daily reach for main target groups from 2011 to 2018.

Insights on channels which grew in reach in the last year.

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Request on Third-Party Data Tracking on Broadcasters’ Websites (TV)

22 February 2019

This request explores broadcasters’ approaches and policies towards third-party cookie data collection and how they ensure compliance with GDPR

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Compilation on Radio drives traffic to the web research + case studies

14 February 2019

Online activity and interactions with brands are essential part of people’s lives and radio has proven itself to be a great driver of web search and traffic to advertisers’ websites. It’s essential to have studies like the ones in this compilation, to correctly attribute the effect radio has on online activity and to prove to clients, what triggered this activity in a first place.

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Request on TV audience buying

14 January 2019

egta request looking at audience buying and audience segmentation in order to provide a benchmarking on this innovation.

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Compilation of radio case studies - creative and non spot advertising formats (RADIO)

13 December 2018

Examples of creative and non spot advertising formats from egta members incl. branded content, sponsorship, events etc.

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Request on voice assistants and smart speakers (RADIO)

13 December 2018

Compilation of reseach and charts regarding sales, penetration and usage habits.

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Request on the state of RAM in Europe, challenges and future developments (RADIO)

13 December 2018

A presentation that summarises current state of RAM in Europe and looks at challenges and future developments.
Additional resources on this topic:

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Request on recruiting private research panel to get feedback from viewers (TV & Radio)

5 November 2018

A request providing examples from broadcasters that are recruiting their own private research panel to obtain feedback from viewers. Includes examples of incentives, recruitment methods and types of queries.

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Request on daily average advertising time, sell-out rates and average spot length

1 November 2018

Requests about average advertising time, sell-out rates and average spot lengths among member companies.

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Request quality KPIs used on top of audience figures for programming decision (TV)

22 August 2018

A request providing insights on the potential additional quality KPIs used by broadcasters to decide on the relevance of a programme, on top of audience figures.

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Request on ad break ratings (TV)

20 July 2018

An overview of sales houses' practice on the incusion or exclusion of bumpers and channels visuals within the ad break ratings.

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Request on branded content business model (TV)

13 July 2018

A request looking at how do sales houses organise their branded content work, how independently is the dedicated department working and do they hire freelancers.

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Request on Product placement and branded content revenue share and effectiveness (TV)

28 June 2018

A request providing a broader overview of the revenue share and effectiveness of product placement and branded content formats for sales houses across the egta network.

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Request sponsorship pricing and reporting (TV)

8 June 2018

egta request on the basis used by sales house to price and report sponsorship formats.

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Request on HD channels (TV)

31 May 2018

egta request on the reasons for TV channels to switch from SD to HD

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Request on online spin-off and extensions of TV series and shows

3 May 2018

egta survey looking at online spin-offs (online series derived and featuring one or several characters from a TV series) and extensions (app, game, website, videos, etc.) of TV series and shows, and the related monetisation opportunities.

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Request on online video ad platforms (TV)

19 April 2018

egta request on publishers' experiences with different ad platforms used to monetize online video (standard and programmatic).

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Request on prime time advertising (TV)

13 April 2018

egta request on prime time definition and adload

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Request on special advertising formats (TV)

9 April 2018

egta request looking into the weight and evolution of special advertising formats within sales houses' total TV advertising revenue

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Request on third party data tracking (TV)

5 April 2018

egta request looking at rules and policies implemented by sales houses on data sharing and third party data tracking

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Survey on FMCG products advertised on radio (RADIO)

29 March 2018

Survey on the FMCG products advertised on radio

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Request on display ad platforms (TV)

12 March 2018

egta request on the various display ad platforms used by publishers in the egta network.

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Request on gaming and betting advertisers (TV)

9 March 2018

egta request on gaming and betting advertisers and the kind of TV programmes they sponsor in different markets.

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Compilation of material on the complementarity of OTT and linear TV (TV)

7 March 2018

egta compilation of articles, presentations and studies on the complementarity of OTT and linear TV in times of anxiety from broadcasters to cannibalize their core revenues.

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Compilation of material on the application of blockchain in advertising and marketing (TV)

7 March 2018

egta compilation of articles and studies on how will blockchain be applied to advertising and marketing, going through the potential challenges, opportunities and impact.

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Survey on ad-skipping (TV)

7 December 2017

egta survey looking at the possibilities that are offered to viewers to watch TV programmes in time-shift, and at the related issue of ad-skipping.

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Survey on TV Audience Measurement pricing model and transparency (TV)

28 November 2017

egta survey looking at how TV Audience Measurement bodies price their services to broadcasters and how transparent they are with their fee structure.

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Compilation of material on the impact of short vs long ad breaks (TV)

28 November 2017

egta compilation of articles and studies on the impact of ad break length on advertivising impact such as brand recall, memorization and acceptance.

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Compilation of cases of advertisers cutting on Digital investments (TV)

28 November 2017

egta compilation of cases featuring advertisers who shifted their advertising investment from Digital back to TV.

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Survey on first position in ad break (RADIO)

20 October 2017

Survey among radio members regarding extra charge for first position in the break.

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Survey on e-commerce sector and advertisers (RADIO)

10 October 2017

egta compilation of the e-commerce sector investment in media and top e-commerce advertisers on radio

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Compilation of national rules on technical sponsorship credits in sports event (TV)

1 September 2017

List of the main restrictions that apply to the sponsorship of technical partners (e.g. official timekeeper of a competition) in sports events.

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Compilation on innovative advertising (TV)

29 August 2017

Compilation of innovative creative TV advertising cases.

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Survey on behavioural targeting (TV)

28 August 2017

egta survey looking at sales houses' usage of TV targeting products allowing to move beyond age and gender demographics to behavioural target groups.

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Survey on TV spot length indices (TV)

28 August 2017

egta survey looking at sales houses' pricing policy for standard TV spot lengths (spot length price indices).

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Survey on podcasting (Radio)

18 May 2017

Overview of the development of podcast monetisation across European markets.

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Survey on TV broadcasters' relationship with telecommunication operators (TV)

31 March 2017

egta survey looking at TV broadcasters' relationship with telecommunication operators.

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Survey on TV ad spend split per age group (TV)

30 March 2017

egta compilation on the split of TV ad spend per age group (and/or other types of groups), with an emphasis on elder target groups – the so called ‘grey audience’.

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Survey on TV sponsorship's sales process (TV)

29 March 2017

egta survey looking at TV sponsorship's sales process (in the framework of this request, sponsorship includes only billboards around TV programs and trailers).

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Survey on sales house structure (TV)

17 February 2017

egta survey looking at the organisational structure of TV sales houses.

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Compilation of Radio ROI and effectiveness research

17 February 2017

To provide you with inspiration and benchmark, this compilation includes examples of numerous pieces of research with wide variety of methodologies (consumer panels, surveys, math modelling, clients’ data etc).

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Survey on music royalties for online audio (RADIO)

23 January 2017

egta collected an overwiev of collecting societies in various countries which are responsible for royalty distribution and music licensing deals for online audio. Compilation also includes overview of fees for various categories like simulcast, on-demand, podcasts etc.

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Survey on revenue diversification (TV)

20 January 2017

egta survey looking at TV sales houses's revenue sources from non-media activities.

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Survey on booking tools and workflow (TV)

19 January 2017

egta survey looking at the existing booking tools for TV airtime sales made available by sales houses to their clients, including information on tools's functionalities.

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Survey on time-shifted viewing (TV)

8 September 2016

egta survey evaluating the possibilities for viewers to time-shift TV programmes and assessing the impact of time-shifted viewing (TSV) on the advertising market, mainly with regards to ad skipping.

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egta survey on fidelity/loyalty index (TV)

30 August 2016

egta survey looking at the use of fidelity/loyalty index in terms of viewership to improve programme grid's planning and forecasting.

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egta compilation of radio case studies - promotion of radio as a medium (RADIO)

1 August 2016

egta compilation of radio case studies - promotion of radio as a medium (B2B). Examples of awards, industry initiatives, B2B events, apps, studies. Additional cases available here: http://bit.ly/egta_collections_promotion

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egta survey on business intelligence and analytics tools (TV & Radio)

1 June 2016

egta survey looking at business intelligence and analytics tools used by TV and radio sales houses, including information on results and benefits from using those tools.

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egta survey on the ROI of TV compared to other media's ROI (TV)

20 May 2016

A compilation of presentations and studies including figures and insights proving that TV has a greater ROI than any other media.

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egta compilation on pre-rolls effectiveness

29 April 2016

A compilation of studies and press articles proving that native digital advertising - video ads specifically designed for digital use - is more effective than linear TV spots used on digital devices as pre-, mid- or post-rolls.

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JICs in Europe (TV)

29 April 2016

A compilation containing information on the structure and financing of Joint Industry Committees (JICs) in Europe

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egta survey on premium positions in ad breaks (TV)

14 April 2016

egta survey looking at the price policy for premium positions in the advertising break (first, second, second to last and last spots in the break)

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egta survey on prime time slot efficiency (TV)

23 February 2016

egta was looking for pieces of research / studies / figures to prove the efficiency of prime time slots vs. other day parts.

 

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egta survey on monitoring tools (TV)

17 February 2016

egta is looking at media monitoring tools/software that allow users to have direct access to pre-selected data such as press articles on specific topics, market data, specific studies etc.

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egta survey on L'Oréal 2016 budget (TV)

12 February 2016

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egta compilation of examples of research on audio consumption (RADIO)

1 January 2016

egta compiled examples of research focused on the consumption of audio

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egta survey on music rights and royalties (RADIO)

3 December 2015

egta collected an overwiev of collecting societies in various countries which are responsible for royalty distribution and music licensing deals. Compilation also includes details on tarifs in several countries.

 

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egta survey on telco providers' relationship with broadcasters (TV)

25 November 2015

The situation: Some telco operators bundle offers that, for example, include a subscription for mobile and Internet access as well as TV access.

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egta survey on examples of sales presentations (RADIO)

20 October 2015

egta comipled a series of examples of sales presentations used to present  sales houses to new clients and partners via email.

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egta survey on IT solutions (TV)

7 October 2015

egta gathered information on IT solutions used by sales houses across Europe and beyond.

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egta survey on autopromo campaigns

7 October 2015

egta compiled information on different auto-promotion campaigns carried out by its members.

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egta survey on news viewing times trends

7 October 2015

egta gathered information on the trends of news viewing times in Europe

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egta survey on creative spots & special ads (TV)

1 September 2015

egta compiled a wide number of crative spots and special ads (2010 - 2015).

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egta survey on IT solutions (RADIO)

7 August 2015

These surveys compile information about the different software solutions and technologies used by radio sales houses to manage inventory, transact sales, and for other functions.

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egta survey on radio driving traffic to the web (RADIO)

1 July 2015

egta has compiled a series of useful cases on how radio can help boosting web activities.

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egta survey on virtual advertising & product placement (TV)

26 March 2015

egta's overview on virtual advertising and product placement. This compilation includes data from egta member sales houses as well as a number of video examples.

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egta survey on companies negotiating as one client (TV)

18 February 2015

egta compilation on sales houses who joined their forces in negociations with agencies and advertisers.

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egta survey on OTT services in Europe (TV)

8 January 2015

This compilation includes an overview of over-the-top services in Europe.

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egta survey on zero-rating spot GRP rule (TV)

1 January 2015

egta compiled information on zero-rating GRP rule.

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egta survey on VOD & catch-up TV content distribution (TV)

19 November 2014

egta compiled information on different content distinction measures used in VOD and catch-up TV.

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egta survey on YouTube vs. broadcasters' pre-rolls (TV)

7 October 2014

egta compiled information on pre-rols offered by YouTube and broadcasters.

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egta survey on use of Shazam in Radio ads (RADIO)

29 April 2014

egta compiled information about the use of Shazam in radio ads together with some examples.

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egta survey on sales houses' measurement of total audience (TV)

18 February 2014

egta compiled information on the measurement of total TV audience.

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egta survey on wide-ranging media studies (TV & RADIO)

1 January 2014

egta's compilation on on wide-ranging (media) questionnaires

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egta survey on HbbTV (TV)

4 December 2013

egta compilation on HbbTV (TV).

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egta survey on various types of sponsorship (TV)

2 July 2013

egta compiled information on different types of sponsorship used by its member sales houses.

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egta survey on web-TV (TV)

13 April 2013

This compilation includes information on web-TV across Europe (25 markets) and beyond (South Africa).

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egta survey on radio creativity awards and initiatives (RADIO)

1 March 2013

This document offers a non-exhaustive list of awards, all of which are either dedicated to radio or include radio as a category, which can be used to find inspiration and examples of excellent practice.

 

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egta survey on cross-channel promotion (TV)

5 February 2013

egta gathered information on cross-channel promotion across Europe and beyond.

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egta survey on research department structure (TV)

24 January 2013

This compilation includes information regarding research departmen structures in egta member companies.

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egta survey on product placement (TV)

4 December 2012

egta compiled information on the use of product placement by its member sales houses.

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egta survey on non-spot revenues (TV)

26 July 2012

This compilation includes information on non-spot revenue in Europe.

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egta survey on web-TV measurement (TV)

5 March 2012

egta compiled information on measurement methods relating to Web-TV.

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egta survey on car industry adspend evolution (TV)

24 February 2012

egta compiled information on the evolution of Tv adspend of car industry.

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egta survey on online video ad blockers (TV)

17 February 2012

egta gathered information on on the use of online ad blockers and their impact on the online video business.

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egta survey on VOD ad formats (TV)

24 November 2011

egta gathered information on VOD ad formats used by its members.

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egta survey on rate card / target groups (TV)

18 October 2011

egta gathered information on different rate card systems and target groups.

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egta survey on local / regional ad windows (TV)

20 September 2011

egta compiled information on local and regional advertising across Europe.

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egta survey on compulsory messages (RADIO)

1 June 2010

This compilations includes data on compulsory messages on radio in Europe.

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egta survey on slogans & formats (RADIO)

1 April 2010

This compilation includes a wide selection of radio stations' names, formats and slogans from Europe.

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egta survey on sales houses' organisational structure (TV)

12 May 2009

egta compiled information on the organisational structure of its member sales houses.

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31


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