COMPANY PROFILE

Adform

About

Adform is the independent and open full stack ad-tech platform that encompasses creativity, data and trading, servicing media agencies, trading desks, brands and publishers globally.

All of our solutions are modular and easily inter-operate with all major technologies used throughout the digital advertising ecosystem.

Adform was founded in Denmark in 2002 and is among the world’s largest private and independent advertising technology companies. We have over 700 employees globally, with offices in 18 countries throughout Europe, North America, MENA and APAC.

Clients / partners

We work directly with all leading global ad tech providers. Adform operates based on an open approach that makes each of our products modular. This means that while Adform provides one of the most complete full-stack offerings in the industry, our product teams also work regularly to integrate with key partners. This approach makes novel and exciting pairings not only possible, but a defining characteristic of our products. It also allows us to modify our offering to integrate with new publishers and types of inventory. In this way we integrate at all points along the advertising tech chain.

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Consumer Friendly Formats

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Mobile Brand Formats

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Annual conferences

High Load Strategy

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Big Data Strategy
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case studies

Programmatic Hybrid Broadcast Broadband TV Case Study
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Adform's Demand Side Platform (DSP)

Adform's Data Management Platform (DMP)

Adform's Supply Side Platform and Private Marketplace

General Information

The Adform Supply Side Platform (SSP) operates as a fully-functional SSP while seamlessly integrating our Private Marketplace (PMP) functionality and its extended features. The two operate in a highly integrated fashion but, due to the more open-nature of the Supply Side Platform, some functionality that is available in Adform’s PMP offering is not available in the SSP offering.

Adform Private Marketplace (PMP) focuses on monetizing Publishers’ inventory by integrating it directly into the Adform Demand Side Platform (DSP). Adform PMP workplace enables you to manage creatives, placements, packages, create fixed price deals with Buyers and generate reports. Because the PMP plugs into our full-stack solution, we are able to offer additional levels of specificity and flexibility which are otherwise unavailable through external demand partners through our SSP. This provides our customers with a beneficial blend of advanced flexibility and robust external demand based on the specific composition of their needs.

Media

The product is applicable both to TV and radio.

Specifications/compatibility requirements

The SSP utilizes a series of powerful APIs which allow it to integrate with all major industry platforms, this includes boutique providers specializing in all aspects of the TV, Audio and Radio ecosystem. This makes the integration process straight forward. There are also a series of rigorous procedures required to ensure quality is maintained.

Characteristics differentiating this product/service from others available on the market

The Adform SSP’s open and unbiased approach provides maximum access to high quality inventory, without preferential treatment or barriers. Integrations with major exchanges and demand sources further ensure maximum volumes while maintain careful quality checks. As the Adform SSP integrates directly into the Adform Private Marketplace, it also provides access to many of Europe’s most premium publishers.

COMPANY PROFILE

Adform

Other resources

Annual conferences

case studies

Adform's Demand Side Platform (DSP)

Adform's Data Management Platform (DMP)

Adform's Supply Side Platform and Private Marketplace

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The reference centre for audiovisual advertising sales houses

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