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FreeWheel’s superior end-to-end technology, premium marketplace, and best in market advisory services power the advertising businesses of the largest media and entertainment companies in the world. From its unique position at the centre of the premium video economy, FreeWheel enables its clients to unify audiences across desktop, mobile, OTT, and traditional STB devices, and profitably monetize their content.
FreeWheel is headquartered in San Mateo, with offices in New York, London, Paris, Berlin and Beijing.
Clients / partners

FreeWheel’s vast partner network includes a diverse cross section of Media, Technology and Audience partners, all of which are aligned and working together with a common goal of protecting the premium video economy. Partners include:


  • Media: Canoe, Crakle, Yahoo! Aol….
  • Audience: Krux, BlueKai, Comscore, Nielsen…
  • Technology: Brightcove, Innovid, Roku, Strata, TubeMogul, Adap.TV, Videology, Tremor, The Platform, SpotX


On 9 May 2016, FreeWheel announced the acquisition of StickyADS, a leading Supply-Side Platform (SSP). More details are available HERE.


White papers & Presentations


The FreeWheel Video Monetization Report is released quarterly and highlights the changing dynamics of how enterprise-class content owners and distributors are monetizing premium digital video content



The European video measurement matrix. A robust view of industry metrics


Automation for multiscreen efficiency and premium safety: the plot thickens… 





A Buyer's Guide to the New Living Room













egta resources


FreeWheel also made, or featured in, a number of presentations:


All 4: Transforming for an increasingly online world through data led & programmatic strategies - egta AGM 2015 - Budapest, 21 & 22 May 2015



Unifying the fragmented television advertising market across all screens and devices - Marketing & Sales Meeting (TV) - Warsaw, 1 October 2015



egtabite No 74: Freewheel and Channel 4 present a united front on programmatic READ HERE


Other resources


FreeWheel on Beet.TV  |  READ HERE

Compilation of interviews  |  READ HERE

Better Together: the Ad Tech Revolution and the Need to Unify (an article by Thomas Bremond, European Managing Director, FreeWheel)  |  READ HERE

Aligning Programmatic TV Inventory with Linear TV Regulations (a presentation by FreeWheel from the New Video Frontiers 2015 conference)  |  DOWNLOAD

Channel 4 in European trading first  |  READ HERE

Programmatic TV is Inevitable, Let’s Do it Right (an article by By Vincent Flood, Video Ad News, 30 November 2015)  |  READ HERE

FreeWheel’s MRM (Monetization Rights Management) Platform

FreeWheel's FourFronts Marketplace

FreeWheel's Business and Product Advisory Services

FreeWheel's SSP


Ad server

Inventory / media management & optimisation

Supply-side platform (SSP)

Programmatic & automated trading

Dynamic ad insertion (DAI)


Main Contact:

Emmanuel Josserand

Marketing Director Europe

[email protected]

+44 7941 583 635


Key Execs:

Jon Heller, Co-CEO and Co-Founder

Doug Knopper, Co-CEO and Co-Founder

Diane Yu, CTO and Co-Founder

Thomas Bremond, European Managing Director

About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31