COMPANY PROFILE

 

FreeWheel provides the premium video industry with the solutions it needs to thrive in the evolving media landscape. The technology helps video publishers manage the end-to-end economics of premium content, no matter where it appears.

 

FreeWheel’s industry-leading technology is complemented by a team of product experts who provide premier guidance and support.

 

FreeWheel’s Monetization Rights Management Platform enables to:

• Manage and execute orders across screens with an unsurpassed range of capabilities (Order Management, Advanced Permissions, Sales Packages, Inventory Packages, Workflows and Approvals, Proposal Management, Invoicing, Revenue Recognition)
• Gain unprecedented control and monetize ad experiences across all screens regardless of platform, device or rules with a rich selection of capabilities (Ad Management, Diagnostics, Sales Rights Rules, Creative Management)
• Scale advertising business across the premium ecosystem (Partner Management, Sales Rights Management, Contract Management, Partners Payments)
• Additionally, FreeWheel enables its clients to maximize the value of their premium content with essential tools that provide rich insights into inventory and business as a whole (Portfolio/Transactional Forecasting, Historical Data, Audience Insights, Inventory Planning, Viewer Experience Analysis, Benchmarking).

 

 

Television

 

 

Premium video audiences have fragmented across screens and devices, requiring the industry to buy and sell advertising on multiple currencies and data sets. FreeWheel understands the Audience and Measurement-related business issues/problems publishers need to address:

• The need to re-aggregate scale and validate cross-screen inventory in order to reach the scale and value that marketers were once used to finding on one platform
• The ability to transact on multiple currencies and data sets or stitch together multiple metrics and currencies to demonstrate scale and capture delivery
• Enable industry measurement initiatives to access a deeper level of data from measurement partners that publishers are already working with
• Streamline workflows to reduce operational inefficiencies and costs associated with the multiple integrations required to enable cross-platform measurement

 

FreeWheel recognized that these complexities have made it necessary to enable currencies and metrics across screens and therefore developed an Audience and Measurement Suite to enable transactions with multiple measurement partners. Because measurement data comes from multiple providers, a translation layer was needed to integrate the data sets required to monetize across screens and federate measurement data into a single buy.

 

FreeWheel provides the premium video industry with the solutions it needs to thrive in the evolving media landscape. The technology helps video publishers manage the end-to-end economics of premium content, no matter where it appears.

 

FreeWheel’s industry-leading technology is complemented by a team of product experts who provide premier guidance and support.

The FourFronts Premium Marketplace helps publishers manage supply and demand imbalances in ways that maximize ROI and minimize risk. This capability is enabled for inventory delivered on desktop, mobile, tablet, OTT devices and set-top-box Video On Demand.

• FourFronts publishers can acquire needed premium video advertising inventory from other premium FourFronts participants when oversold or need to drive additional revenue.
• FourFronts also enable publishers to safely monetize inventory across a variety of approved demand sources.

1. Monetize inventory through other FourFronts Publishers
2. Monetize inventory through approved DSPs
3. Leverage FreeWheel’s “Double Blind Data Escrow” to execute data-enabled transactions

 

 

Television/video

 

• Only premium video publishers can participate
• TV level control and compliance is enforced across all screens
• Executed through the existing FreeWheel platform
• Represent the sell-side only, aligning FreeWheel with publisher goals
• Built to protect premium video publishers regardless of the screen or device.
• Support and guidance from FreeWheel experts.

 

Premium video audiences have fragmented across screens and devices, requiring the industry to buy and sell advertising on multiple currencies and data sets. FreeWheel understands the Audience and Measurement-related business issues/problems publishers need to address:

• The need to re-aggregate scale and validate cross-screen inventory in order to reach the scale and value that marketers were once used to finding on one platform
• The ability to transact on multiple currencies and data sets or stitch together multiple metrics and currencies to demonstrate scale and capture delivery
• Enable industry measurement initiatives to access a deeper level of data from measurement partners that publishers are already working with
• Streamline workflows to reduce operational inefficiencies and costs associated with the multiple integrations required to enable cross-platform measurement

 

FreeWheel recognized that these complexities have made it necessary to enable currencies and metrics across screens and therefore developed an Audience and Measurement Suite to enable transactions with multiple measurement partners. Because measurement data comes from multiple providers, a translation layer was needed to integrate the data sets required to monetize across screens and federate measurement data into a single buy.

 

FreeWheel provides the premium video industry with the solutions it needs to thrive in the evolving media landscape. The technology helps video publishers manage the end-to-end economics of premium content, no matter where it appears.

 

FreeWheel’s industry-leading technology is complemented by a team of product experts who provide premier guidance and support.

 

FreeWheel’s Advisory Services team (consultants, technical experts, and data scientists from the world’s largest television and digital media companies as well as cutting-edge technology, financial services, and consulting firms) offers unrivaled experience and expertise in FreeWheel technology, the premium video business, and business intelligence that can help take video monetization and execution to the next level.

 

They help solve some of the most complex technical and business challenges within the world of premium video content monetization, delivering results that make clients more profitable.

 

 

Television/video

 

 

Premium video audiences have fragmented across screens and devices, requiring the industry to buy and sell advertising on multiple currencies and data sets. FreeWheel understands the Audience and Measurement-related business issues/problems publishers need to address:

• The need to re-aggregate scale and validate cross-screen inventory in order to reach the scale and value that marketers were once used to finding on one platform
• The ability to transact on multiple currencies and data sets or stitch together multiple metrics and currencies to demonstrate scale and capture delivery
• Enable industry measurement initiatives to access a deeper level of data from measurement partners that publishers are already working with
• Streamline workflows to reduce operational inefficiencies and costs associated with the multiple integrations required to enable cross-platform measurement

FreeWheel recognized that these complexities have made it necessary to enable currencies and metrics across screens and therefore developed an Audience and Measurement Suite to enable transactions with multiple measurement partners. Because measurement data comes from multiple providers, a translation layer was needed to integrate the data sets required to monetize across screens and federate measurement data into a single buy.

 

FreeWheel’s recent acquisition of StickyAds, a leading video supply-side platform (SSP), strengthens its capabilities to deliver an end-to-end automated ad technology platform that enables publishers to maximize monetization of their own video inventory across traditional direct sold and market demand sources while ensuring full control, compliance and creative safety.

 

StickyADS.tv is a multiscreen video ad tech company that helps premium publishers embrace programmatic video, in a controlled and totally transparent manner. StickyADS.tv’s publisher-controlled platform allows publishers to build, run and operate their own video private exchange across web, mobile, and IPTV. The main benefit for publishers is simple: ability to monetize their video content directly with their clients – removing intermediaries – in order to better control their margins. In addition, StickyADS.tv’s exclusive analytical insights, available through the platform further contribute to maximize video inventory value to its full potential across all screens.

 

StickyADS.tv is a leading private exchange software technology, powering 150+ private exchanges controlled by major TV broadcasters, large media groups and premium syndicators.

 

 

Television/video