Nepa
About
Nepa was founded 2006 and has offices in Copenhagen, Helsinki, London, Mumbai, Oslo and Stockholm. Relying on advanced analytical methods and deep industry knowledge, we simplify your decision-making with actionable insights – instead of confusing you with more data. Our expertise and media research products such offer top-level intelligence for decision-making. By linking our insight communities to sales data and online behavior, our solutions cross the chasm from insight to action.
Clients/partners
Freewheel, Ooyala, Adtoma/Fusion, Krux, nPario
Audiovisual materials
Nepa's ActionHub
General information
Nepa’s ActionHub® platform enables the combination of first party profiling data with customer behavioral data. We fuel advertising platforms with profiling data gathered through consumer communities and surveys. The applications within monetization are:
- Enriched digital campaign reporting; e.g. reach, frequency and impressions based on demographic target groups brand preferences and purchase intentions among exposed consumers;
- Predictive targeting, by adding panel data and survey data such as brand preferences, purchase intentions and demographics to the targeting data platform.
Media
Television/video
Characteristics differentiating this product/service from others available on the market
Most digital ad tech services rely on the gathering of behavioral data through cookie trackers. We add consumer profiling data, which contains a completely different set of data points (e.g. income, family status, physical purchase patterns, etc).
Clients/television companies using this product
Bonnier Broadcasting (TV4), MTG, Schibsted
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