As an independent advertising platform, Amobee unifies all advertising channels—including TV, programmatic and social—across all formats and devices, providing publishers & marketers with streamlined, advanced media planning capabilities powered by in-depth analytics and proprietary audience data. In 2018, Amobee acquired the assets of Videology, a premier software provider for advanced TV and video advertising. Amobee’s platform, with the addition of Videology’s technology, provides the most advanced advertising solutions for the convergence of digital and advanced TV, including linear TV, over the top, connected TV, and premium digital video.
Combining TV, digital and social on a single platform, Amobee’s technology powers leading global brands and agencies including Airbnb, Southwest Airlines, Lexus, Kellogg’s, Starcom and Publicis. Amobee enables advertisers to plan and activate across more than 150 integrated partners, including Facebook, Instagram, Pinterest, Snapchat and Twitter.
A Practical Guide to TV-Digital Convergence HERE