COMPANY PROFILE
Triton Digital
About
Triton Digital is a leading global technology provider with a portfolio of publishers in more than 35 countries, on every continent. Triton Digital’s® technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live, on-demand, and podcast publishers to build audience and revenue globally.
Partners/clients
We are currently integrated with AppNexus, The Trade Desk, RTBiQ, AudioTrade, and AudioMax as DSPs, and with TargetSpot, AdWave, DAX, TheMediaExchange, as Ad Networks. A2x is compatible with Google DFP, SAS, Smart, Clarity, and others.
White papers
***
***
***
Triton's a2x
General information
The audio ad exchange, a2x, is the industry leading programmatic buying solution for digital audio. Our platform’s automated, exchange driven method of buying and selling ad impressions facilitates rapid and precise transactions, resulting in the greatest efficiency for advertisers.
a2x Audio Ad Exchange | VIEW HERE
Media
Radio/audio.
a2x Operating Partners
Big Mobile
- Press release | VIEW HERE
- Website | www.bigmobile.com
SCA
- Press release | VIEW HERE
- Website | www.southerncrossaustereo.com.au
Adforce
- Press release | VIEW HERE
- Website | www.adforce.com
Audio.ad
- Press release | VIEW HERE
- Website | www.audio.ad
CCI
- Press release | VIEW HERE
- Website | www.cci.co.jp/en/
Specifications/compatibility requirements
To benefit from our ad exchange, only an Internet connection is required.
Characteristics differentiating this product/service from others available on the market
Our private exchange consists of more than 100 licensed broadcasters and top-tier internet radio publishers, assuring the quality inventory and brand safety advertisers can trust. These publishers generate over 98 million monthly uniques.
Advertisers can reach highly targeted and unique listeners through predictive modeling and highly accurate audience targeting based on format, genre, geography, demo, gender, and 1st and 3rd party data.
Advertisers can precisely track ad delivery using Triton Digital’s validated solution using a 1x1 tracker on audio and a separate set of display trackers.
a2x’s intuitive interface streamlines the set-up of campaigns inclusive of custom parameters that are specific to the radio advertising business.
List of radio companies using this product
Prisa Radio, Sky, Sport1, JackFM, SoundCloud, Slacker, Pandora, Spotify, CBS, Cumulus
Triton's Advertising Platform (Tap)
- For publishers that broadcast two or more programs simultaneously, Tap optimizes Live In-Stream Ad Replacement
- For publishers that broadcast one program across all mediums at the same time, Tap optimizes CPM pre-rolls & delivers banners sync’d with simulcasted spots
- Workflow is familiar to traditional radio buyers, as it delivers spots in an impression-based medium.
Tap works in tandem with a publisher’s delivery platform or CDN.
Tap Live enables in-stream mid-roll ad replacement and integrates with the Triton streaming CDN solution.
Tap On-Demand requires a lightweight implementation of Triton’s On-Demand API.
Workflow is akin to traditional radio buys and trafficking, with functionality that enables:
- The ability to deliver and invoice in spots.
- Comprehensive forecasting capabilities.
- Up-to-the-minute campaign delivery metrics.
- Integration with multiple digital audio ad networks, including Triton’s a2x exchange.
Triton's Webcast Metrics (WCM)
Characteristics differentiating this product/service from others available on the market
Webcast Metrics measures all online audio listening across devices; from desktop to mobile, TV to tablet, across broadcasters, podcasters, streaming music services, and digital on-demand.
Thousands of streams are measured by Webcast Metrics in real-time, allowing you to get your data wherever, whenever. It lets publishers know in real-time what the audience is reacting to and what it isn't.
Webcast Metrics Local (WCML) is a premium, market-specific audio measurement solution, enabling live and on-demand publishers to quantify the size and scale of digital audio at the local level. By having access to this granular level of data, Webcast Metrics can provide intelligence allowing for segmentation never before offered. With this intelligence, advertisers can now quantify audience based on where content is consumed, not where the station is based.
Triton's Audio CDN
Our stream adapts to your audience's needs with support for HLS, FLV and SHOUTcast streaming protocols, as well as compatiblity with all format, codec, and media players. No matter what device or media application, our solution offers the flexibility you need to universally reach your audience.
Triton Digital offers Player Widgets that enable you to easily configure a streaming audio player designed to meet your exact needs. Unlike a traditional media player, Widgets provide advanced flexibility that gives you the freedom to support innumerable player configurations, from plug-and-play solutions to customized listening experiences for your audience.
Inventory / media management & optimisation
21
adnav_logo_anvato.jpg
33
adnav_logo_dotandmedia.jpg
34
adnav_logo_amily copy.png
25
adnav_logo_wideorbit.jpg
11
adnav_logo_clypd1.jpg
22
adnav_logo_spotx.jpg
12
adnav_logo_freewheel_new.jpg
42
adnav_logo_imagine2.jpg
16
adnav_logo_amobee.png
27
adnav_logo_improve_digital.jpg
36
jelli_logo.png
45
pubmatic.png
46
adnav_logo_aprile.jpg
40
adnav_logo_admo_new.jpg
17
adnav_logo_triton2.jpg
29
adnav_logo_rcs.jpg
18
adnav_logo_arvato1.jpg
30
adnav_logo_brightcove.jpg
31
adnav_logo_yospace.jpg
20
adnav_logo_cataneo2.jpg
33
adnav_logo_dotandmedia.jpg
22
adnav_logo_spotx.jpg
12
adnav_logo_freewheel_new.jpg
27
adnav_logo_improve_digital.jpg
36
jelli_logo.png
37
neodata_logo.png
28
adnav_logo_adswizz.jpg
17
adnav_logo_triton2.jpg
21
adnav_logo_anvato.jpg
33
adnav_logo_dotandmedia.jpg
26
adnav_logo_spott_new.jpg
29
adnav_logo_rcs.jpg
41
adnav_logo_choicely.jpg
17
adnav_logo_triton2.jpg
21
adnav_logo_anvato.jpg
33
adnav_logo_dotandmedia.jpg
12
adnav_logo_freewheel_new.jpg
42
adnav_logo_imagine2.jpg
22
adnav_logo_spotx.jpg
28
adnav_logo_adswizz.jpg
17
adnav_logo_triton2.jpg
30
adnav_logo_brightcove.jpg
31
adnav_logo_yospace.jpg
20
adnav_logo_cataneo2.jpg
33
adnav_logo_dotandmedia.jpg
41
adnav_logo_choicely.jpg
44
adnav_logo_veritonic.jpg
37
neodata_logo.png
39
adnav_logo_streamhub.jpg
40
adnav_logo_admo_new.jpg
17
adnav_logo_triton2.jpg
29
adnav_logo_rcs.jpg
31
adnav_logo_yospace.jpg
Programmatic & automated trading
32
adnav_logo_adremes.jpg
25
adnav_logo_wideorbit.jpg
22
adnav_logo_spotx.jpg
11
adnav_logo_clypd1.jpg
12
adnav_logo_freewheel_new.jpg
36
jelli_logo.png
27
adnav_logo_improve_digital.jpg
17
adnav_logo_triton2.jpg
45
pubmatic.png
18
adnav_logo_arvato1.jpg
31
adnav_logo_yospace.jpg
20
adnav_logo_cataneo2.jpg
Advertising and content delivery
26
adnav_logo_spott_new.jpg
34
adnav_logo_amily copy.png
43
adnav_logo_instreamatic.jpg
37
neodata_logo.png
17
adnav_logo_triton2.jpg
46
adnav_logo_aprile.jpg
29
adnav_logo_rcs.jpg
41
adnav_logo_choicely.jpg
30
adnav_logo_brightcove.jpg
18
adnav_logo_arvato1.jpg
31
adnav_logo_yospace.jpg
20
adnav_logo_cataneo2.jpg
21
adnav_logo_anvato.jpg
33
adnav_logo_dotandmedia.jpg
25
adnav_logo_wideorbit.jpg
34
adnav_logo_amily copy.png
11
adnav_logo_clypd1.jpg
17
adnav_logo_triton2.jpg
20
adnav_logo_cataneo2.jpg
Managing Director, Market Development and Strategy
Oscar Sermeno
Senior Publisher Development Manager, LATAM
Daniel Karlsson
Senior Director, Market Development, EMEA, APAC
John Rosso
President, Market Development
Neal Schore
CEO
[email protected]
Xaxis Radio: Digital Audio Drives Lift & Engagement for Product Launch
adnav_logo_financial services1.jpg
A top Financial Services Advertiser was looking to raise general awareness for a new Consumer Credit Card launch as well as drive deeper engagement beyond the landing page. This provided an ideal opportunity to activate the new channel, Xaxis Radio.
DOWNLOAD CASE STUDY
Xaxis Radio & Xaxis Premium: Cross Channels Results: Digital Audio & Premium Display
adnav_logo_xaxis1.jpg
Capturing KPIs: Exposure Attribution Results
adnav_logo_big_box1.jpg
Services also available from
