General information
Today’s advertisers need to reach their target audiences via multiple channels at the right time, in the right place. Every communication channel has its own intricacies, and this makes the planning and monetization processes more complex. Processes need to be highly automated in order to be efficient and cost-effective, but at the same time allow for creativity and individual adjustments.
Arvato Systems’ AdStore gives content owners, publishers and media sales organizations the ability to monetize their content across all distribution platforms. The system is designed to unify divergent sales processes and to combine traditional sales models with programmatic advertising.
Arvato Systems’ AdStore provides the ability to enter cross-media campaigns, also with predefined cross media packages. At any time, a dashboard visualizes the progress of the delivery of a campaign across all distribution channels. During the subsequent invoicing process, the client can select one between invoice across all media and media-specific invoices.
The solution can run as a standalone system or as a cloud service and can be integrated into customer landscapes with for instance CRM, traffic or finance systems to assure seamless flow of information.
More information on this solution can be found here:
Shaw Media (since 2016 Corus) case study |
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Media
Television/video.
Characteristics differentiating this product/service from others available on the market
Our award-winning solution Arvato Systems’ AdStore offers real cross media sales and comes with the following benefits:
- All commercial inventory – TV, VOD, online, mobile, offline, and more – at your fingertips through a single, web-based access point
- Define individual sales products or cross-platform packages
- Assemble orders with an intuitive “shopping cart”
- Create rich sponsorship deals and present them to your client in a single screen and document
- Easily identify upselling potential of existing deals
- Optimize performance with objective-based booking and budget shifting across portfolio
- Ensure correct customer data across all deals and campaigns
- Connect divergent sales processes into a single, managed workflow for proposals, approvals, and confirmations
- Ability to choose either cross-media invoices or one invoice per media
Clients/television companies using this product
Corus/ Shaw Media, Canada
Rogers Television, Canada