COMPANY PROFILE

Cataneo

About

Cataneo’s focus is to bring the worldwide distinguished German engineering technology to the media industry, offering innovative solutions for Content Lifecycle, Rights Management, Scheduling, Traffic, Ad Sales and Invoicing, across linear, online, non-linear, print and radio medias.

Our clients rely on the customized solutions to satisfy their individual business demands. The company has been able to respond to specific needs of the media industry via personal contact and consultancy built with a proven track record of over 15 years of media expertise, managing 200+ channels and presence across 5 continents.

The “Software as a Service” model adopted by Cataneo provides a strategic and reliable partner for our clients, allowing them to develop markets and manage their business efficiently. Additionally, continuous research of new trends and future-oriented solutions based on experiences gained in the field enable the evolution of Cataneo’s portfolio – MYDAS, MYTOS and AMM.

Being part of the Cataneo Family means that you, as a customer, are entitled to exclusive benefits such as:

Early adoption of upcoming market trends in your business
Portfolio lifecycle built to address your requirements
In-depth media know-how of an experienced team
Flexible licencing models to match your needs, generating excellent value for money
Extensive service & support

Clients

NBCUniversal International, ProSiebenSat1 Media, Rotana Media Services, Viacom International Media Networks, GroupM, The Walt Disney Company (Disney Media+)

Partners

Indivisionary (http://indivisionary.com/) – Cataneo’s preferred partner for ad exchange, digital advertisement content delivery, social media integration and analysis & research.

White papers & company profile

Cataneo company profile | VIEW HERE

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Cataneo's MYDAS

General information

MYDAS is a powerful cross-media advertisement sales platform. It is divided in 5 different modules, covering the entire ad sales value chain:

MYDAS Inventory: Maximizes revenues by balancing performance and demand

Key Features: Annual planning, Detailed planning, Automated slot planning, Ad-break template logic, Annual pricing, Day-to-day pricing, Seasonality factors.

MYDAS Traffic: Supports the entire ad sales process and manages all relevant data

Key Features: Channel master data, Client master data, Order master data, Material master data, Single spot booking, Automated bulk booking, GRP-Booking, Final planning, Pre & Final billing, Package invoicing, Accumulative invoicing, Discount changes.

MYDAS Campaign: Manages and optimizes campaigns across all types of media

Key Features: Proposal management, Campaign management, Campaign simulation & analysis, Programmatic booking, Simulation runs, Automated optimization, Inventory efficiencies, Non-linear campaign planning, booking and monitoring (Online, Mobile, SmartTV), Interfaces to Ad-Servers.

MYDAS Analyzer: Slices and dices data to provide insight on performance

Key Features: Create tailor-made reports on-the-fly to meet your business needs, Visualization features, In-built presentation tool functionality, Comprehensive catalogue of reporting charts, Access to reports on every level of your database.

MYDAS Sales: Covers all customer related data for media businesses

Key Features: Contact management, Meeting schedule & minutes, Task management, Discount overview, Client priority & cluster analysis, Preparation of sales pitches, Sales forecast, Client & agency commitments, Performance tracking.

Media

Television/video.

Radio/audio.

Specifications/compatibility requirements

Multi-channel, multi-time zone, multi-currency platform with 24/7 availability over the internet.

Characteristics differentiating this product/service from others available on the market

Robust and agile solutions specifically designed for media, embedded in an intuitive UX, built to maximize clients’ ad sales businesses. In addition, Cataneo’s business model (Application Service Provider) reduces the risk on client’s side by managing all technical aspects as well as transitioning faster than any competitor.

To sum up, Cataneo offers a great value for money that fits all budgets.

Clients/media companies using this product

NBCU International, ProSiebenSat.1 Media, Rotana Media Services, Viacom International Media Networks, GroupM, The Walt Disney Company (Disney Media+), Discovery Networks Germany, Sky Media Network, Goldbach Media Germany.

COMPANY PROFILE

Cataneo

White papers & company profile

Cataneo's MYDAS

Cataneo's MYTOS

Cataneo's AMM

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The reference centre for audiovisual advertising sales houses

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