COMPANY PROFILE

General Information

Access new demand sources and control inventory.

Maximize inventory value by enabling brands and agencies to make programmatic offers that arrive directly in station traffic systems. WideOrbit’s programmatic marketplace keeps broadcasters in control of pricing, approvals and relationships.

Specifications/compatibility requirements

Browser based buyer console or API. Seller access requires WO Traffic.

Characteristics differentiating this product/service from others available on the market

• Increase Revenue by receiving and accepting new demand
• Maintain control of inventory - "Seller controlled environment"
• Easy to execute - direct integration with WO Traffic
• Direct access for media buyers to purchase local television advertising throughout the United States

• Optimize yields with user-level dynamic floor pricing
• Remove inefficient silos with header bidding
• Enable flexible campaign delivery
• Creative management, date, time and audience behavior, to optimize inventory by audience segment.

• Simplify ad sales operations
• Increase efficiency across the entire organization
• Drive revenue growth
• Integration with WideOrbit Traffic, DFP, Frewheel.

Take Control of the sales process.

WO Media Sales helps TV ad sales get business done. Our sales management solution empowers teams with a full suite of tools for sales proposals, inventory, audience reach, delivery metrics and analysis. Integration with WO Traffic syncs inventory and account information in real time, making it easy for sales teams to work efficiently and close more business. 

General Information

The broadcast industry standard for ad management.

Installed by more than 70% of U.S. commercial TV stations, WO Traffic is the perfect ad sales and operations backbone for broadcasters to address today’s needs and prepare for the future. We make it easy to capture revenue from any media type — linear, mobile and digital — or sales channel — direct sales, rep firms and programmatic.

WO Traffic integrates seamlessly with our family of software so that stations can maximize revenue, drive efficient workflows and improve ROI from a single unified interface.

Specifications/compatibility requirements
 
SaaS based. Compatible with industry standard databases via API and ETLs.

Characteristics differentiating this product/service from others available on the market

• Maximize revenue
• Increase efficiency
• Improve ROI
• Traffic Integrations: WO Media Sales, WO Programmatic TV, WO Analytics
• SaaS bases. 100% Live Inventory – Real-Time spot placement. Integration with ERP, ad servers, etc.

• Pinpoint opportunities for business improvement
• Optimize sales performance and enhance profitability
• Reduce risk and manage costs
• WO Traffic integration
• SaaS based. Compatible with industry standard databases via API and ETLs.

• WO Traffic Integration
• Reduce costs and centralize operations
• Increase efficiency of stations and groups
• Enhanced MusicMaster Integration