COMPANY PROFILE

CASE STUDY: ENABLING DYNAMIC AD REPLACEMENT FOR ALL 4

In 2015, major UK broadcaster Channel 4 launched a new, groundbreaking TV everywhere platform, All 4. The high profile project sought to not only replace its hugely successful on demand service, 4OD, but to add its full portfolio of live channels too. In order to do so, an effective monetisation solution needed to be applied, and, following an extensive evaluation process, Channel 4 chose Yospace’s Dynamic Ad Insertion platform. In this case study, we’ll look at how Channel 4 implemented Yospace’s technology and the innovations that paved the way for a truly ground breaking project.

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CASE STUDY: DYNAMIC AD INSERTION AT STV

STV is the leading commercial free to air broadcaster in Scotland. As part of the ITV network it broadcasts some of the most popular programming in the UK, from Coronation Street and Downton Abbey to The X Factor and live coverage of the 2014 FIFA World Cup. As well as broadcasting in Scotland it also provides a local television channel for Glasgow, with STV Edinburgh launching in January 2015.
STV has been providing an online VoD service for some time, through its STV Player. The company was keen to launch a live streaming service, but only if it could develop a clear and identifiable revenue stream from it.

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CASE STUDY: MONETISING A FULL SEASON OF MAJOR LIVE EVENTS WITH BT SPORT

The challenge

The final whistle of the 2017 UEFA Champions League Final marked the end of the first full sporting season in which Dynamic Ad Insertion (DAI) had been used to monetise live channels online.

BT Sport deployed Yospace’s DAI platform in August 2016, before the first round of Premier League matches.  Most of BT Sport’s programming is live, and with viewers increasingly watching online or on mobile devices when outside the home, it was essential that BT Sport were able to advertise, with accurate measurement, across its channels on digital platforms.

The project was hugely significant for the industry as a whole because sports and broadcasting are so inextricably linked.  As viewers increasingly migrate to online platforms, it was essential that an advertising system be found that not only matched the excellent user experience of television, but allowed it to be enhanced for today’s feature-hungry audience with the latest advances in digital tech. This was no easy task, not least due to the plethora of connected devices and platforms that viewers use to access sports broadcasting today.

BT also had to set a precedent for the industry by building a new business case around the considerable value of addressable advertising.

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CASE STUDY: SEVEN NETWORK: MONETISING THE AUSTRALIAN OPEN WITH DYNAMIC AD INSERTION

Background

In January 2017 Seven Network monetised matches from all 16 tennis courts of the Australian Open using Yospace’s Dynamic Ad Insertion platform (DAI). In this case study we’ll look at the driving factors behind the project, and the cutting edge innovations that made it stand out.

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