General information
Streamhub provides audience measurement and analytics platforms to broadcasters, publishers and operators with OTT businesses.
What it does
It brings broadcasters’ online viewing data together with metadata, CRM and panel data to produce audience, content, ad, and QoS reports. This data is then made available to agencies and third party platforms for advanced audience targeting, marketing and editorial decision-making.
How it benefits you
It provides a one-stop measurement shop for all data related to video where the processed audience and content insights are used for the benefit of the individual broadcaster or to be shared into the larger media ecosystem. Core business cases include 1) publishing of the right content leading to more loyalty, and 2) placing right ads leading to better audience experience. The result is the best optimization of retention & acquisition marketing effort.
Who is it for
Broadcasters, publishers and operators providing any type of OTT service (AVOD, SVOD, TVOD & Live). It is compatible with all major devices, online video platforms, and ad servicing be it client or server side.
Media
TV
Specifications/compatibility requirements
For customers using any of our OVP partners it will be a matter of minutes to get started for your web players. Streamhub has ready-made plugins for all major OVPs and devices.
You can also build your own plugins or adopt our existing plugins if you are using a proprietary technology. Technical integration documents can be found here
https://streamhub5.wordpress.com
Characteristics differentiating this product/service from others available on the market
Streamhub is the first to provide data analytics services focusing on premium video with a full understanding of the industry ecosystem. They believe the deep focus our product has into video and streaming audiences will enable media businesses to fully optimize their capabilities and build true competitiveness in the digital video market.
What differentiates Streamhub
1) Purpose-built for media: They specialize in analytics and data management for online TV and premium video services. Through their understanding of industry ecosystems and clients’ needs, Streamhub adapts their capabilities speedily to latest industry trends, whilst remaining committed to the long-term growth objectives.
2) Advanced technology: They provide “fused” data analysis to generate insights based on 1) multiple metadata sources 2) panel data 3) 3rd party data. This unique innovation allows the company to provide better contextual analysis and DMP capabilities.
3)
Agile and cost-effective: Their specialist team works closely with clients and partners, delivering results in short agile cycles. Moreover, Streamhub's robust and cutting edge technology commoditizes basic analytics allowing customers to invest more into growth-focused data features at competitive pricing.
Television companies using this product
Tokyo Broadcasting Station, Nippon TV, TV Asahi, Fuji TV, TV Tokyo, NHK, RTVE, Urban One, A&E Latin America, QVC, Horse & Country, etc.
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