COMPANY PROFILE

The admo.tv platform gives advertisers a real-time measurement of their TV impact on their online environment: website (Drive-To-Web), mobile application (Drive-To-App) to optimise the media plan. admo.tv builds is TV-engaged audience thanks to two technological assets:

• A detection technology capable of detecting in real time all TV broadcasts across Europe. This represents 400+ TV channels followed by admo.tv’s tracking technology.
• An attribution technology that identifies who the online visitors are on the advertiser’s website or mobile app generated by the TV ads. The proprietary TV-tracking technology tells advertisers to the nearest second when their ads are aired on television.  With these assets, admo.tv turns TV into a powerful acquisition medium capable of analysing the impact of TV spots for:

Online: providing visits and conversion per GRP, day parts, channels & socio demographic analysis of the TV engaged audience

Branding: measuring the indirect TV impact on business KPIs and brand recall.

VOD: Cross-track and analysis of the online impact of TV and VOD investments.

admo.tv analyse |  VIEW HERE

 TV/Video/Radio/Audio

• Tag-based solution with an easy set-up and onboarding

• admo.tv’s patented detection technology is not only the strongest in the market, but also the one with the longest track record. We have been using and developing this technology for over 6 years, allowing us to have unprecedented levels of detection (detection of all ads including competitors, position of the spot in the ad break, size of ad breaks …)

• Unrivaled measurement precision: Thanks to its unique and dynamic methodology for calculating TV impact and attributing TV visitors, admo.tv makes a commitment to provide measurements with over 99% reliability.

Clients

Over 450 advertisers use this product, including: HSBC, BNP Paribas, Shiseido, BMW, Match.com, Total, Allianz, Peugeot, Accor Hotels and many more.

A TV ad generates on average a 60% increase in search queries. Boosting Google Ads visibility when an ad is aired gives great visibility and total engagement of the target audience while avoiding leakage of key TV audience going to the competitors' pages.

Boost the search during TV airings, 3 marketing strategies:

Performance

Boost the TV acquisition by increasing bids on brand or generic searches during the TV ad airings. Its machine learning algorithms automatically select the best channels and time slots to boost advertisers’ campaigns in Google ads and their CTR when TV ads are broadcast.

Visibility

Protect the brand and make sure the ads are in the top positions on Google Ads when the target audience is looking for you.

Conquest

Maximise the searches generated by TV ads of the competitions.

admo.tv leverage |  VIEW HERE

• admo.tv is the first player worldwide to have released a TV/sync offer (early 2013) with a proven track record.
• admo.tv has the strongest detection technology with the longest track record in the market. We have been using and developing this technology for over 5 years, allowing us to have unprecedented levels of detection.
• Furthermore, admo’tv’s R&D team developed unique machine learning algorithms that selects the best match for TV SEA synchronisation. This allows us to deliver the best product on the market.

Clients

Disney, Coca-Cola, Kia, Peugeot, BMW, BNP Paribas, Leroy Merlin, Crédit Agricole, Décathlon

Specifications/compatibility requirement

• Creation of dedicated online campaigns
• Provision of the pixel tag of the campaign and/or advertiser’s ID for technical integration with partners (e.g. Criteo).

• The user attribution is based on machine learning attribution algorithm, that processes thousands of different criteria to find the best match of a TV visitor.

Clients

Armee de Terre, Fnac, Darty, Center Parcs, Accor, Unicef