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Advertising helps European citizens make informed decisions on the vast array of products and services available to them across the European market. To that extent, it is a central element in the establishment of an efficient single market, and it deserves much attention from European institutions. The business of television and radio advertising sales houses is consequently directly impacted by EU regulations.

The Audiovisual Media Services Directive

Media convergence

Data protection and online behavioural advertising

Advertising for alcoholic beverages

Advertising for HFSS food products

Advertising for pharmaceutical products

Ban on advertising for tobacco products and rules on electronic cigarettes

Compulsory information and warning messages in advertising

Online gambling advertising

Must carry and retransmission fees

CO2 labelling for cars

17 slides that every marketer should know about TV


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31