About the event

Join IAB Europe in Brussels on 20th–21st May for Interact 2025, as they bring the digital advertising industry together to explore the theme: ‘Clarity & Purpose in 2025 and Beyond’. From the rise of AI to the future of Retail Media, this year’s flagship event will equip you with the insight and inspiration you need to navigate change with confidence.

 egta members can enjoy an exclusive 10% discount, please contact Ania for the discount code.

Hear from thought-leaders including:

Daniel Knapp, IAB Europe, Alison Keith, Kraft Heinz, Bernard Marchant, Group ROSSEL, Dominique Rose Van-Winther, Final Upgrade AI, Chris Kydak, Microsoft, Heike Schnider, Douglas Marketing Solutions, Colin Lewis, Retail Media Works and many more. See all speakers here.

What to expect:
Main Stage Mornings: Keynotes & fireside chats with leading voices on AI, investment trends, and the future of Retail Media;
Afternoon Deep-dives: Interactive masterclasses and workshops on the regulatory framework, Retail Media, PETs, CTV, measurement, AI, and more;

Networking reimagined: Meet fellow leaders in the Interactive Zone, evening receptions & more.

Check the agenda here and register: https://www.iabeurope.live/products/live_events/interact-2025-brussels.