Dear colleagues,

egta is pleased to send you an updated agenda for its Radio Marketing & Sales Meeting, with further information on the programme for those who have already registered.

When: Thursday, 28 November, 2013 (08:30 – 17:00)

Where: Zurich (Switzerland) at the kind invitation of swiss radioworld AG

Topic: With the constant pressure on radio spot advertising and net prices, many sales houses are looking at the most effective ways to maximise their traditional inventories whilst exploring innovative ways to develop additional revenue streams.

This meeting will focus on:

• B2B communication and the positioning of radio
• Effective radio sales house structures and activities
• Non-spot revenues
• The best use of the online/social space as a complement to broadcast radio as well as additional products to monetise

The agenda will include a structured breakout session designed to give participants an opportunity to discuss the issues they face on their markets and share innovations and solutions that have proven to be successful.

We look forward to seeing you in Zurich!

Kindest regards,

The egta radio team

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