Radio Session topics

» Introductory session:  The marriage of television and radio to video and audio: let’s hear it from the wedding guests!

» From television and radio to video and audio? Does this new reality and ever changing environment require us to adopt new ways of approaching the media world in general and to rethink our relationships with our industry partners?
» The view of an advertiser - an agency - a broadcaster - a new player.

» Radio Session 1: Positioning radio in the audio landscape

» 100 years of history bestows on the medium of radio a sense of stability, accountability and reliability. However, this comes at the cost of a perceived lack of innovation, which is in reality far from the case. This session will explore how leading radio sales houses are positioning themselves in the audio market of today and tomorrow.

» Radio Session 2: Innovating in audio advertising

» Innovation in audio advertising is more than an empty promise: it is the application of technological advances backed by evolving business strategies and new partnerships. This session looks at the innovations that are being adopted by leading industry players, both at the strategic level and the operational reality.
This will include analysis of programmatic and automated buying/selling platforms and their relevance to radio and audio inventory.

» Radio Session 3: Future partnerships and strategic alliances

» As the radio industry’s future prospects depend on both internal factors and external influences, this session will bring in expertise from radio’s partners and potential challengers. Fundamental changes to the way auto manufacturers position radio within in-car entertainment systems, the rise of new players in digital audio and the changing behaviour of listeners require us to consider, assess and act!