TV Session topics

» Introductory session:  The marriage of television and radio to video and audio: let’s hear it from the wedding guests!

» From television and radio to video and audio? Does this new reality and ever changing environment require us to adopt new ways of approaching the media world in general and to rethink our relationships with our industry partners?
The view of an advertiser - an agency - a broadcaster - a new player.

» Television Session 1: the new face of King Content

» Premium content is television’s most treasured asset. How do we make the most of quality television content across devices, screens and platforms? Should we continue to differentiate between linear and non linear broadcast? Is there such a thing as a hierarchy of screens in the mind of viewers and advertisers? How do broadcasters make the most of both the broadcast and online market place?  Does the multiplicity of available screens call for a new type of programmes and advertising formats thereby opening new monetization opportunities?

» Television Session 2: Metrics and currencies: can we use the best of both worlds to optimise ROI?

» Will “programmatic and automated” become the norm in terms of the way we price and sell advertising around television and video content?
» Are we witnessing the death of the GRP and if so, what comes next?
» How do we combine the quality and reliability of traditional TV panel measurement with some of the qualities intrinsic to the online world? 
» How could bringing web metrics to television help broadcasters?
» Advertising reach: Why huge advertising reach remains essential for successful communication!

» Television Session 3: Data: the key to unlocking the power of digital?

» Can qualitative data and the adoption of a smart data strategy unlock the power of creativity and innovation for sales houses?  How do we better meet advertisers’ needs for more personalized forms of communication? Is targeted and personalized advertising the Holy Grail?