About egta DigitalNext Meeting
When: Thursday, 27 March from 08:30 to 17:00
Where: Amsterdam (The Netherlands) at the kind invitation of RTL Nederland
Venue: Mövenpick Hotel Amsterdam City Centre (Piet Heinkade 11 | 1019 BR Amsterdam, The Netherlands | www.moevenpick-hotels.com/amsterdam)
Topic: Interactivity, real-time experience, multi-screen opportunities & social engagement: how devices become TV audience and revenue boosters?
With the recent technological changes, television evolved from a passive lean-back experience to being an active medium that commits viewers. How can broadcasters build on this new reality, while avoiding disruption, audience fragmentation and online competition?
This meeting will focus on opportunities to use devices to build strong TV audiences and to boost broadcasters’ revenues. The day will be split up as follow: the first session will focus on ideas and business models from the United States while the rest of the day will focus on members’ best case practices, visions for the future and success stories about transmedia digital formats.
Programme: Please click on the button below to download the draft programme.
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