egta Radio Advanced Training Course on the Monetisation of Online Audio

Target audience: Operational managers with responsibility for defining and/or implementing online audio monetisation strategies.

Concept: A two-day workshop dedicated to understanding how best to monetise radio’s online and mobile extensions.

Day 1 (Tuesday 1 July): The first day’s session will look at the online advertising ecosystem, offering practical insights into, and better understanding of, the latest market developments and trading mechanisms that drive revenue and growth of online and mobile advertising.

Day 2 (Wednesday 2 July): The second day will focus on audio’s role within the online market place and how to implement the latest online trading and advertising tools to monetise audio.

Price (egta radio members): € 650 per participant.