egta Radio Advanced Training Course on the Monetisation of Online Audio.
FINAL AGENDA!
» Now with learnings on selling of online audio and combining audio and rich media formats from Deezer, Digital Audio Exchange, and Adforce:
Quentin Charriaut, Head of International Ad Sales, Deezer
Oliver Deane, Commercial Digital Director, Global Radio
Kevin Foley, Co-Founder/Sales Director, Adforce.com
» Contributions from international marketing experts:
Johan Houben, Media, Digital and Marketing Research Director, Coca-Cola Europe
Gregory Berleur, co-founding partner of "the Markitects" marketing consulting & coordination, +15 year of international marketing roles with L’Oréal, Kimberly-Clark, Danone and Deutsche Bank
Thomas Mees, co-founding partner of "the Markitects" marketing consulting & coordination, + 15 year international marketing roles with Procter & Gamble, Kimberly-Clark and Reckitt Benckiser & Goodyear
» Insights from the UK audio market:
Paul Sylvester, Deputy Content Director, Absolute Radio
» Experts on automated trading and programmatic for terrestrial and online radio:
Nico Aprile, Managing Director & Maik Lenze, Head of Marketing & Sales, adremes
Target audience:
Management, responsible for revenue strategies; heads of departments or teams and regardless of their title, people who have a deep knowledge and understanding of their company’s digital strategy, structure and priorities, as well as the authority to talk about it and to suggest and implement change as a result of this interactive training session.
Concept:
- Two days – Two “mentors”; i.e. senior experts with a “transversal” knowledge and experience of the radio and online audio advertising industry
- A maximum of 20/22 participants
- Seven senior guest speakers (senior decision-makers, online experts, radio sales experts, etc.)
- Two days of interactive training and discussions with mentors and speakers but also best-case sharing among participants
Price: €700 per participant (egta members) This does NOT include travel and accommodation
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