About Radiofocus Database

Our Radio Focus database comprises valuable insights on the radio advertising landscape across Europe and beyond. It also provides a benchmark on sales house structures, sales methods and pricing policies for egta members. The most recent update was done in June 2023, and consolidated market data for 2022.

Available resources

Areas covered

• Market overview: reach, listening time, consumption trends
• Market structure: audience and market share per station/network
• Total radio and audio spend: advertising spend data
• Advertising actors: adspend of top radio advertising sectors and top radio advertisers
• Advertising legislation: information on advertising time, compulsory messages, sponsorship, product placement
• Audience measurement: information on technical factors, methodology
• Sales house structure
• Pricing and sales methods per sales house
• Online audio monetisation practices per sales house
• Comparative overviews: radio listening time, reach, adpsend evolution, audience measurement

Request information

egta members who contributed to data collection have access to all resources in the Radio Focus. Let us know what you are looking for and we will send it to you!

Important info

We are currently restructuring the TV & radio databases

Based on user feedback and the increasing difficulty of gathering data that is comparable across countries, egta will discontinue certain parts of the Radio Focus.

If you have any comments, contact us!