egta Senior Executives’ Academy 2025
Audience
This exclusive training program is designed for mid- and senior managers in charge of safeguarding and growing advertising revenues at TV companies (trading and pricing strategists and revenue officers; product developers and commercial officers). Attendance is reserved for egta TV members only.
Timings
- 23/06 start 12.00 PM with lunch (+networking dinner)
- 24/06 all day (+networking dinner)
- 25/06 end at 2.00 PM with lunch
Price
1 900 € / person (the price includes: participation in all training sessions over the course of 3 days, 2 networking dinners).
Location & accommodation
Cardo Brussels, Autograph Collection
- Address: Avenue du Boulevard 14, 1210 Brussels
- Booking procedure: click here to proceed
- Conditions: 180€/room/night + 4.24€ tax/night (Supplement of EUR 25,00 applies for a double occupancy) – Check in as of 15:00 – check out: till 12:00
- Included: breakfast, gym access on 25th floor and access to the rooftop pool on 31st floor.
- Hotel cancellation policy: up to 5 days prior to the arrival date without penalty. After this limit, the entire stay will be charged.
Theme
The 2025 edition will focus on maximizing the value of Multiplatform TV’s ad inventory through future-proof trading and pricing strategies.
Topics
See full list of topics
How can TV executives better communicate with (speak the language of) CFOs and CEOs to build a strong case for Multiplatform TV? How can Multiplatform TV be positioned as a high-value investment rather than a commodity?
Negotiation preparation: How can TV companies effectively shift sales negotiations to discussing about the value and not just the price?
How to best price, sell and optimize the value of campaigns that span across linear and digital inventories?
What are the key pricing components that differentiate and enhance the value of Multiplatform TV in procurement and trading?
How to fully align the sales offer (products, packages) with the trading strategy and revenue goals?
How can the value of TV inventory be maximized through strategies such as:
- Revenue diversification and varied pricing models across DSP, SSP, and direct sales
- In-housing DSP and SSP operations and utilizing trade desks
- Adjusting commercial target groups (e.g. reintroducing 3+ to align with digital audiences)
- Better customer segmentation
- Offer structuring tailored to key accounts
- Attracting new advertisers, such as SMEs, through automated pricing and programmatic bidding
- Implementing a flat-price strategy
- Transitioning from GRP to CPM-based pricing
- Enhancing traceability and audits as value drivers
- Flexibility in rate cards and packaging of offers
- Using AI for sales and pricing optimisation, boost video recommendations leveraging inventory
Confirmed speakers
- Ian Whittaker, Managing Director & Owner, Liberty Sky Advisors
- Vala Magnadottir, Consultant & Former Global Strategy & Investment Media Leader, IKEA
- Simon Peel, VP – Global Head of Media, Haleon
- Lisa Jäger, Global Head of Technology, Media & Telco, Simon-Kucher & Partners
- Emmanuel Crego, General Manager, Groupe Values
- Sven Hagemeier, GM, Inventory Development, The Trade Desk
Registration
Conditions of entry
Participation in this event is open to egta members and guest speakers only. Interested in attending? Contact our team!
Interactivity and topics of interest
Please note that this event is designed as a forum for open exchanges and best practice sharing between all the participants. To ensure maximum interactivity and relevance of discussed topics, we kindly ask all attendees to specify topics they wish to discuss during the training as well as points they could contribute on (eg. in a form of a short case study).
Cancellation policy
- Up to 2 months before the event: Free cancellation.
- Up to 1 month before the event: 50% cancellation fee.
- Less than 1 month before the event: 100% cancellation fee (a replacement participant may attend at no additional cost).
How do we use your personal information?
egta may process the personal information that you give us based on our legitimate interest to provide you with our services. Therefore, as a data controller, we may process your data for activities related to the organisation of this event such as (but not restricted to) circulating attendance lists, recording photos and videos of the event (available to egta members and event participants), or booking travel and accommodation where appropriate. Participants to the event may include egta members and potential members, egta staff, external speakers and sponsors. You have the right to object to this processing, however this may result in us being unable to provide our service to you. You also have the right to request what kind of information we have on you, to object to the storage of this information or to modifications thereof. To activate any of these rights, please contact us at [email protected].