Discover how FreeWheel and Paramount Australia created a single-entry point for advertisers to seamlessly plan, trade, and measure campaigns across Paramount’s entire ecosystem
NEW DATE: 29 April 2025, 10:30 – 11:30 CET
Join us for an interactive session with Paramount Australia and FreeWheel where we’ll explore:
-
Australian Market Dynamics: key trends shaping the industry, including addressability, the rise of programmatic-first strategies, and evolving advertiser priorities.
-
Innovation in Programmatic Advertising: the value of Paramount Connect and how it enhances precision, efficiency, and impact for advertisers.
-
Strategic Partnerships Driving Success: the key collaborations that strengthen Paramount Connect’s capabilities and deliver measurable results.
-
Market Adoption & Performance Insights: How Paramount Connect is driving advertiser engagement and shaping the future of premium programmatic advertising in Australia.
-
Expert Q&A: A deep dive into Paramount’s programmatic evolution, key learnings from the launch of Paramount Connect, and what’s next for the industry – featuring:
Diane Ho
National Digital Sales Director,
Paramount Australia and New Zealand
Moderated by:
Tess O’Brien
Managing Director,
FreeWheel Australia and New Zealand
How do we use your personal information?
egta may process the personal information that you give us based on our legitimate interest to provide you with our services. Therefore, as a data controller, we may process your data for activities related to the organisation of this event such as (but not restricted to) circulating attendance lists, recording photos and videos of the event (available to egta members and event participants), or booking travel and accommodation where appropriate. Participants to the event may include egta members and potential members, egta staff, external speakers and sponsors. You have the right to object to this processing, however this may result in us being unable to provide our service to you. You also have the right to request what kind of information we have on you, to object to the storage of this information or to modifications thereof. To activate any of these rights, please contact us at [email protected].