Join our upcoming online talk on the rapidly evolving US audio market, exploring consumption patterns, the latest trends, and the most prominent examples of innovation.
Thursday 23 January, 15:00 – 16:00 CET
Learn the secrets of the US audio market and step into 2025 with confidence!
Join our upcoming online talk on the rapidly evolving US audio market, exploring consumption patterns, the latest trends, and the most prominent examples of innovation.
Last November, 32 audio executives travelled to New York to gain insights into the US audio industry. The four-day study trip featured interactive presentations from 25 speakers, engaging roundtables and inspiring exchanges on the present and future of the audio business.
Registration
Our events are for egta members. Interested in attending? We grant non-members access to one test event in order to see egta in action. Please contact our team to discuss conditions of access!
Topics
In this session, we will share key takeaways and explore the topics covered during the trip:
- The vibrant world of US audio: latest consumption trends, daily reach, and the share of audio listening time.
- The current state of audio buying in the US: challenges and barriers across formats, emerging solutions, and future expectations.
- Podcasting’s rapid growth: unprecedented shifts in consumption, evolving distribution models, the expanding podcast business, and its impact on the broader audio landscape.
- Innovations in technology and measurement: from attribution tools to attention-based metrics, new technologies transforming how we evaluate and optimise audio campaigns.
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