Fréquence Z: a study revealing what Gen Z really wants and how brands can truly resonate with them
15:00 – 15:45 CET, Tuesday, 17 February
Fréquence Z decodes the fascinating paradoxes of a generation in motion.
Between constant connection and digital fatigue, activism and indulgence, individuality and social pressure, today’s 18–30-year-olds are redefining the rules of communication and brand engagement.
Conducted by NRJ Global in collaboration with Storymind, this new study reveals how brands can truly resonate with Gen Z — by creating attention, attachment, and virality.An inspiring deep dive into the priorities and aspirations of Generation Z in 2025.
Speaker of the day: Romaine MELLINGER – Marketing Research Executive – NRJ GLOBAL
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