Online Talk on Unlocking FMCG Media Plans for Radio Success

Location:

Online

Date(s):

18/02/2025

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Join Us for an Exclusive Webinar with John Fix, former Media Analyst at P&G

Tuesday 18 February, 15:00 – 16:00 CET

Procter & Gamble (P&G) has transformed its audio advertising strategy, becoming the top radio advertiser in the U.S. in just five years. This groundbreaking shift was driven by John Fix, a 27-year P&G veteran whose career spanned Engineering, R&D, Market Research, and Marketing.

 

About the speaker

John is a pioneer in media analytics, with expertise in planning, attribution, and creative testing. He led U.S. media mix modeling, multi-touch attribution, and market testing at P&G, helping the company transition from a minimal presence in radio to becoming a leader in the medium. Now a consultant, John shares his insights on how to make audio a key player in FMCG media plans.

Registration

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Topics
  • Does Audio Work? Radio’s role in driving reach, awareness, and sales.
  • Planning at Scale: Integrating radio into planning tools and networks.
  • Creative Best Practices: What makes a great audio ad? Duration, branding, and more.
  • Proving Impact: How data, sales lift, MMM and testing drive advertiser confidence.
  • Success Setup: Sonic branding, creative testing and aligning audio with other channels.
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