Online Talk with ITV and CANAL+ BRAND SOLUTIONS
Embracing Outcome Metrics: A Must for TV Companies

Date: 19 Sep 2024 from 14:30 to 15:15 CEST

Our upcoming Online Talk explores the vital topic of why and how TV companies need to embrace outcome measurement.

In today’s digital age, advertisers are increasingly channelling their ad spend towards online platforms. These platforms attract investment by offering what advertisers value greatly: proof of conversion and other business performance metrics.

Despite substantial evidence that TV is a highly effective medium for brand awareness and long-term brand building, its role in driving business outcomes remains underappreciated. As TV continues its digital evolution, it is crucial for TV companies to move beyond traditional metrics and develop outcome-based KPIs.

During this Online Talk, Emmanuelle Godard from CANAL+ BRAND SOLUTIONS and Sameer Modha from ITV will discuss the importance of measurement and how their companies employed data to:

• Understand the shift in ad spend towards outcome-based products.
• Lay out strategies transitioning TV into the outcome business.
• Highlight the benefits of integrating brand lift and business outcomes metrics.

How do we beat the platforms on outcome measurement? Bring a geek!

Whilst the Online Talk is intended for all commercial staff in your sales team, we encourage you to bring along the data experts in your team, to find out more about how you can implement the right tactics in your market!

In the weeks following the webinar, egta will coordinate the creation of an informal working group of data analysts within the egta network. The key objective of this group will be to share insights, best-practise, and approaches to outcome measurement aimed to improve TV’s storytelling.

Join us on 19 September to learn more!

Registration

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