This Year Next Year 2026: Key Media Insights for TV & Radio
15:00 – 16:00 CET, Tuesday, 13 January
Join us for an exclusive 1-hour webinar with Kate Scott-Dawkins, Global President of Business Intelligence at WPP media, as she unveils the latest findings from WPP’s This Year Next Year annual forecast offering an in-depth look at global advertising investment trends for 2026.
In this egta member-only session, Kate will highlight what the latest projections mean specifically for television and radio advertising, from evolving audience behaviours to shifting advertiser priorities across linear and digital platforms.
Fresh from CES 2026, she will also share key takeaways shaping the future of media, technology, and consumer engagement—insights that will help you navigate the year ahead and position your brand or business at the forefront of innovation.
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