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table of contents
4
Executive Summary
5
Introduction
6
Part 1: The importance of holistic television audience measurement across all screens
Why the next generation of audience measurement, capable of delivering holistic audience data
across linear and non-linear television and video platforms, needs to be partly built on the robust
foundations of panel-based methodologies.
10
Part 2: The evolving television market
How television audience measurement organisations are responding to changing viewing
behaviours and fragmentation across screens and devices to ensure all audiences are captured.
20
Part 3: An update of national initiatives in the development of hybrid audience measurement
methodologies
• France
• Germany
• Ireland
• Italy
• Netherlands
• Sweden
• UK
• Denmark, Norway, Finland and Spain: The Kantar Media approach
• Canada
• US
53
Glossary
55
References
Acknowledgements
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