Spots

» Spot 1:

Translation:

Man: “Dear advertisers, we are interrupting these adverts…”
Woman: “…with an advert...”
Man: “…to remind you…”
Woman: “…that in 34% of instances…”
Man: “…the radio acts as a cheat-sheet just before going to the supermarket!”
Woman: “So, a word to the wise…”
Man: “Source: Hyperworld Marketing.”

» Spot 2:

Translation:

Man: “It’s not to advertise ourselves, but at the moment...”
Woman: “…you are millions listening to us.”
Man: “Millions of listeners…”
Woman: “…who are fetching their kids from school…”
Man: “…are shopping…”
Woman: “…are arguing on their mobile phone…”
Man: “…are planning their holidays…”
Woman: “…whose car broke down…” 
Man: “…who are falling in love!”
Woman: “When we think about it, it’s crazy all we can do while listening to the radio.”
Man: “Source: Médiamétrie 126 000.”

» Spot 3:

Translation:

Woman: “Dear advertisers, we are interrupting these adverts…”
Man: “…with an advert…”
Woman: “…to remind you that French people rank the radio…”
Man: “…as the most credible media.”
Woman: “At around 60%, far ahead the …”
Man: “In short, if you don’t believe us, ask them…”
Woman: “So a word to the wise…”
Man: “Source: Baromètre, TNS Sofres.”

» Spot 4:

Translation:

Woman: “Dear advertisers, we are interrupting these adverts…”
Man: “…with an advert…”
Woman: “Because it’s not to blow our own trumpet but…”
Man: “…in 32% of instances, the radio follows French people up to their bathroom.”
Woman: “So a word to the wise…”
Man: “Source: Hyperworld Marketing.”

» Spot 5:

Translation:

Woman: “Dear advertisers, we are interrupting these adverts…”
Man: “…with an advert…”
Woman: “To remind you that radio is the ultimate mobile media.”
Man: “Far ahead of the CD and MP3.”
Woman: “In-car, radio reaches up to 72 % of Share of Voice.”
Man: “So a word to the wise…”
Woman: “Source: Médiamétrie Media in Life.”

» Spot 6:

Translation:

Man: “It’s not to advertise ourselves, but at the moment...”
Woman: “…you are millions listening to us.”
Woman: “Millions of listeners who are drying their hair…”
Man: “…are drinking their coffee…”
Woman: “…are singing at the wheel…”
Man: “…are reading their cereal box…”
Woman: “…are tickling under the duvet…”
Man: “Or skipping class…”
Woman: “When we think about it, it’s crazy all we can do while listening to the radio.”
Man: “Source: Médiamétrie 126 000.”

» Spot 7:

Translation:

Woman: “Dear advertisers, we are interrupting these adverts…”
Man: “…with an advert…”
Man: “…to remind you that radio is the top medium in the morning.”
Woman: “54% French people of 13 years old and over listen to it between 6 and 9 am.”
Man: “It’s not worth looking elsewhere…”
Woman: “So a word to the wise…”
Man: “Source: Médiamétrie 126 000.”

» Spot 8:

Translation:

Woman: “Dear advertisers, we are interrupting these adverts…”
Man: “…with an advert…”
Man: “…to reveal that in 54% of purchases…”
Woman: “…the buyer has been reached by a radio message at least…”
Man: “Barely two hours before the act!”
Woman: “So a word to the wise…”
Man: “Source: Médiamétrie Media in Life.”