13 September 2013 Go back to the main page  
 What they said ...



"This innovation helps to focus listeners' attention on brands and keep them involved. It offers advertisers the option of coordinating new, enhanced experiences by supplementing the marketing levers used on radio through interactive content available in real time on a smartphone or tablet. We are delighted to have taken this new and exclusive step via the Europe 1 brand, which remains a driver of modernity and innovation."

–– Yannick Lacombe, Deputy Managing Director, Marketing and Strategy at Lagardère Publicité

Source: Lagardère Publicité