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Business case studies No 324 - 18.12.2020

A compilation of insights and innovations

The last egtabite of 2020 features the most interesting business case studies of the second half of the year. We invite you to rediscover these great insights and creative innovations our members have so kindly shared with us over the past six months.

If your thirst for knowledge has not been quenched by this overview, feel free to discover the searchable archive of more than 300 egtabites on egta’s website.

The egtabites will return in January! Feel free to reach out to us should you wish to share one of your success stories.

egtabite 322: Bell Media’s SAM platform measures the drive-to-web effect of TV campaigns
Bell Media’s SAM, the Strategic Audience Management platform, was designed to help advertisers and agencies address specific audiences to deliver more targeted media campaigns.

egtabite 320: Happy World Television Day – TV Really Makes a Difference!
egta joined forces with the Global TV Group, the United Nations Regional Information Centre for Europe (UNRIC) and the Association of Commercial Televisions in Europe (ACT) to produce a 30-second TV clip celebrating the power of TV.

egtabite 318: VIDA - United Media’s unique addressable platform
VIDA (Video Dynamic Advertising) is United Media’s latest innovation in the field of addressable advertising that combines the scale and quality of linear TV with targeting and measurement of digital.

egtabite 316: DPG Media’s VTM GO or YouTube: who wins the online video battle?
The study revealed that DPG Media’s on-demand platform – VTM GO – has a higher level of attention to content than YouTube, and ads receive much higher attention and are better accepted.

egtabite 314: How Goldbach Switzerland’s TV campaign boosted online butcher shop Luma
The creative campaign by Goldbach Switzerland for the online butcher shop Luma Delikatessen boosted brand awareness, provided an increase in both direct and search traffic and delivered a clear increase in turnover – with plenty of new buyers trying the online shop.

egtabite 312: TF1 PUB brings programmatic TV to its linear channels with ONE PTV
TF1 PUB’s ONE PTV employs the demand-side platform (DSP) of The Trade Desk and makes linear TV purchases available to digital buyers.

egtabite 310: Screenforce DACH and Amplified Intelligence on the enduring power of TV
Professor Karen Nelson-Field’s study conducted for Screenforce shows that across multiple platforms, TV delivers the greatest number of attentive seconds and offers the greatest sales impact.

egtabite 306: An interview with egta's new president
The interview with egta President - Laurent Bliaut, Deputy General Director, Marketing and R&D, TF1 Publicité – highlights the main challenges the TV and advertising industry is currently facing.

egtabite 304: RTÉ and Electric Ireland - Darkness Into Light 2020: Sunrise Appeal
A generous cross-platform campaign made in partnership with RTÉ and Electric Ireland, an Irish utility company, called “Darkness Into Light 2020: Sunrise Appeal.


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