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EGTABITES (CASE STUDIES)

 

Great case studies available here!
Having access to a rich and highly diversified benchmarking pool seems to be the service that egta members appreciate the most. In an attempt to even more effectively meet your needs, egta is happy to bring to you the egtabites!

 

» The objective? To provide all egta members with inspiring food for thought and to help grow the television and radio advertising pie!

 

» The concept? An easy to read (5 to maximum 10 minutes!)  e-mail you shall receive on Friday morning every other week (or possibly every week, if you are both a television and radio member) whose objective is to share “ideas worth spreading” with the community of senior sales houses operators.

 

Media:
Categories:

egtabite 431: Igniting a brand with AdSmart

9 June 2023

Company(ies): Sky, Homefire

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egtabite 428: Boosting Boots'

12 May 2023

Company(ies): RTÉ

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egtabite 423: Shake your phone to help Ukraine

7 April 2023

Company(ies): audioXi, UNICEF

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egtabite 419: From Sound to Brand: Proving the Emotional Power of Radio

10 March 2023

Company(ies): RMS, ARD Media, Radiozentrale

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egtabite 415: Normalising sexual wellness products with a Canadian love story

3 February 2023

Company(ies): Rogers Sports & Media, Lovehoney

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egtabite 414: Generation Audio

27 January 2023

Company(ies): Radiocentre

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egtabite 408: Celebrating World TV Day around the globe

9 December 2022

Company(ies): egta, Global TV Group, European Broadcasting Union, ACT, CBC, Markiza, France Televisions

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egtabite 405: Digital makes the AM/FM radio plan better and vice versa

18 November 2022

Company(ies): Westwood One, Cummulus

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egtabite 402: How ITV became Better Together

28 October 2022

Company(ies): ITV

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egtabite 398: Seven.One Media´s award-winning wine-commerce

30 September 2022

Company(ies): Seven.One Media

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egtabite 387: RTL AdConnect and the new life of the living room

27 May 2022

Company(ies): RTL AdConnect, smartclip

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egtabite 386: KISS, KFC and a bucket of fun!

20 May 2022

Company(ies): KFC, Bauer Media Audio

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egtabite 385: Making TV Advertising Accessible for Everyone

13 May 2022

Company(ies): ITV, Publiespana, P&G, Channel 4, SevenOne Media, Mastercard, WFA

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egtabite 380: Choosing radio reduces a media campaign’s CO2 emissions

8 April 2022

Company(ies): Radiozentrale, Mediaplus

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egtabite 375: RMB and ATV - an effective tool for incremental reach

4 March 2022

Company(ies): RMB, Proximus, Dentsu, Upfield

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egtabite 371: Maximising reach through Addressable TV

4 February 2022

Company(ies): TF1 PUB, Orange

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egtabite 362: #MixForBoobs: Campaign Helps Young Women Detect Breast Cancer with DJ Techniques

19 November 2021

Company(ies): Ogilvy Social.Lab, NRJ Belgium and Pink Ribbon

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egtabite 355: Tuning into Generation Z: How Radio can reach Gen Zers

24 September 2021

Company(ies): RAR, SiriusXM, VRT

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egtabite 354: Belgian broadcasters boost the local television market with unskippable ads

17 September 2021

Company(ies): DPG Media, VRT, RTL Belgium, SBS, RTBF

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egtabite 339: Ad Alliance's BrandAid understands the past so clients can change the future

16 April 2021

Company(ies): Ad Alliance, Mediengruppe RTL Deutschland

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egtabite 326: Cases studies of voice monetisation

15 January 2021

Company(ies): RMS, NPR, Bauer

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egtabite 325: How the Belgian media celebrated Christmas with 11 million people

8 January 2021

Company(ies): DPG Media, RMB, VAR, IP, SBS

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egtabite 317: Radio advertising works for e-commerce

30 October 2020

Company(ies): Swiss Radioworld, Emma, NENT, P4, Comfyballs, Garasjetid.no

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egtabite 311: Making the most of DAB+ and online audio: innovations and new formats

18 September 2020

Company(ies): DPG, HP, Mastercard, Orange

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egtabite 310: Screenforce DACH and Amplified Intelligence on the enduring power of TV

11 September 2020

Company(ies): Screenforce; Amplified Intelligence

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egtabite 309: Radio delivers in crisis – case studies of brands successfully integrating radio

4 September 2020

Company(ies): LIQUI MOLY, Hekta På Tur, BCCMA, Gumtree, Bensons for Beds

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egtabite 284: The Golden Age of Radio Attribution

10 January 2020

Company(ies): WestwoodOne, iHeart Media

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egtabite 275: How can radio make a million on YouTube?

18 October 2019

Company(ies): Avtoradio, GPM

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egtabite 274: Surprise around the table- Sanoma Media's

11 October 2019

Company(ies): Sanoma Media

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egtabite 271: Red Bull & Ö3 Concert Spectacle

20 September 2019

Company(ies): Red Bull & Ö3 (ORF)

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egtabite 269: Once Upon on a Time…on Absolute radio

6 September 2019

Company(ies): Absolute Radio, Sony

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egtabite 244: Radio-Canada’s BYE BYE DE LA PUB

18 January 2019

Company(ies): Radio-Canada

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egtabite 239: How Sky Media Germany defines quality content

30 November 2018

Company(ies): Sky Media Germany

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egtabite 235: IP Österreich brings startups to TV

2 November 2018

Company(ies): IP Austria

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egtabite 234: How to sell radio advertising to digital-native advertisers

26 October 2018

Company(ies): M6 Publicité, AlloVoisins

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egtabite 219: Bringing radio to smart speakers

11 May 2018

Company(ies): Bauer Media, RTE, Radio France, BBC, iHeartMedia, Fun Kids, Antenne Bayern

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egtabite 207: Spot on Podcast in Germany

16 February 2018

Company(ies): AS&S, Facit

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How advertising on radio drives online search

2 February 2018

Company(ies): RAB, Media Monitors

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egtabite 201: The 702 Road trip – branded content drives engagement and results

5 January 2018

Company(ies): Primedia Broadcasting, South African Tourism

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egtabite 196: Sweden introduces podcast measurement standards

24 November 2017

Company(ies): Sveriges Radio, Acast, Bauer Media, MTG Radio, Sveriges Annonsörer

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egtabite 188: Using the power of radio as a force for good

29 September 2017

Company(ies): IP Belgium, Happiness

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egtabite 186: Samsung & KPN Find The Phone

15 September 2017

Company(ies): 538, Talpa, Samsung, KPN

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egtabite 184: egta's CEO survey

7 July 2017

Company(ies): 118 senior executives from egta member companies

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egtabite 183: The German TV industry makes the show to prove TV’s attractiveness and power!

30 June 2017

Company(ies): SevenOne Media, El Cartel Media, ARD-Werbung SALES & SERVICES, Discovery Communications Deutschland, ServusTV, Visoon Video Impact, Disneymedia+, Sky Media, MIP Deutschland, Sport1 Media

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egtabite 181: Less is More – Aldi Nord and South for the first time on TV together

16 June 2017

Company(ies): SevenOne AdFactory, SevenOne Media, ProSieben, Aldi

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egtabite 180: Absolute and Wickes put power tools on the air

2 June 2017

Company(ies): Absolute Radio, Wickes

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egtabite 178: The future is here, and the future is audio!

19 May 2017

Company(ies): Radiocentre, Amazon

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egtabite 176: Radio Contact and IKEA create a true FOMO moment

5 May 2017

Company(ies): IP BE, IKEA, Radio Contact

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egtabite 172: Engaging fans and making the most of the complementarity between radio and social media

7 April 2017

Company(ies): Fazer, Valio Hörppy, Mercedes-Benz, Subway, Cosmopolitan and Forsman Tea

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egtabite 169: Virtual reality

17 March 2017

Company(ies): Discovery Eurosport TF1 TV4 FTP

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egtabite 168: “Alexa, tell me the future of radio!”

10 March 2017

Company(ies): Amazon, Google, npr, Radioplayer, Xapp Media

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egtabite 167: Placing McCafé Moments at the heart of TV conversations

3 March 2017

Company(ies): Channel 4, Mc Donlad's, OMD, The Outfit

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egtabite 166: Radio hacked to promote a 4G mobile network

24 February 2017

Company(ies): Voskhod, Motive

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egtabite 165: Winning friends and influencing people: a creative approach to the commercial break

17 February 2017

Company(ies): SevenOne AdFactory, SevenOne Media, ProSieben

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egtabite 162: Radio - getting personal

27 January 2017

Company(ies): A million Ads

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egtabite 154: Campaign shows how digital sounds better with radio

2 December 2016

Company(ies): Var, Touring, Safeshops.be

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egtabite 153: The impact of sponsorship: three case studies from Belgium

25 November 2016

Company(ies): Medialaan, Lidl, Diesel, Dash

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egtabite 152: Radio: The Brand Multiplier

18 November 2016

Company(ies): Radiocentre

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egtabite 151: TV makes a play for the pure players

11 November 2016

Company(ies): Atres, Amazon, Trivago, KAYAK, Zalando, eDarling, Meetic and Showroomprive.com

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egtabite 149: Bringing product placement to life: a B2B case study from RTP

28 October 2016

Company(ies): RTP, Millennium BCP, Jerónimo Martins/Pingo, Doce, Sumol + Compal Unicer, Unilever

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egtabite 148: World Television Day – the opportunity for a creative B2B action

14 October 2016

Company(ies): RTÉ, GroupM, Core, Vizeum and Carat

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egtabite 147: Native advertising in podcasts proves highly effective

7 October 2016

Company(ies): MTG Radio, Lärarjouren (Teachers Pool)

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egtabite 146: You know that you can, with TV sponsorship!

30 September 2016

Company(ies): Gazprom Media, TNT, MTS

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egtabite 145: The Sound Drop – a new music platform for emerging artists

23 September 2016

Company(ies): Pepsi Co., iHeartMedia

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egtabite 144: Television: King of the media for ROI, shop traffic and sales

16 September 2016

Company(ies): Screenforce Finland, Dagmar

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egtabite 139: R-Force: radio strikes back

1 July 2016

Company(ies): IP Belgium

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egtabite 133: RTL and Renault: EXTREME ROADTRIP

13 May 2016

Company(ies): RTL, Renault

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egtabite 127: Want results? Just add radio!

25 March 2016

Company(ies): Cumulus Media, Westwood One

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egtabite 123: Turning off the lights helps Italy’s Rai win big with advertisers

26 February 2016

Company(ies): Rai Pubblicità, Rai Radio 2

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egtabite 113: Chameleon.fm: radio in full colour

27 November 2015

Company(ies): EMG, karnaval.com

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egtabite 112: The evidence is compelling: millennials love TV!

20 November 2015

Company(ies): egta, broadcasters

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egtabite 111: Make some noise for charity

13 November 2015

Company(ies): Global

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egtabite 110: Case study: how a pure-player benefits from addressable TV

6 November 2015

Company(ies): notonthehighstreet.com

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egtabite 105: Pedigree: barking mad?

2 October 2015

Company(ies): Pedigree

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egtabite 103: An uncontrollable desire to sing!

18 September 2015

Company(ies): Nostalgie

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egtabite 102: Be Neuro, Be Effective

11 September 2015

Company(ies): Atresmedia Publicidad, Brain House Institute

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egtabite 101: Radio: more than just telling its story

4 September 2015

Company(ies): Cumulus, iHeartMedia, Westwood One, CBS Radio, Nelonen

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egtabite 99: The power of advertising for the greater good

3 July 2015

Company(ies): Goodvertising Agency

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egtabite 82: TV and radio: the Gods and Kings of brand communication

13 February 2015

Company(ies): Rai Pubblicità, 20th Century Fox

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egtabite 81: The Power of Sound

6 February 2015

Company(ies): iHeartMedia

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egtabite 78: SevenOne Media - Implementing branded entertainment with success

16 January 2015

Company(ies): SevenOne Media, Fiat, LÓreal

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egtabite 75: Fish where the fish are!

28 November 2014

Company(ies): Radio ENERGY (NRJ) Russia

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egtabite 73: Big ideas for little listeners

14 November 2014

Company(ies): MyRadio

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egtabite 71: Radio. It's a love thing!

31 October 2014

Company(ies): Commercial Radio Australia

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egtabite 69: Radio on web-TV - how to get it spot on

17 October 2014

Company(ies): NRJ Belgium

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egtabite 60: Radio Forever, rewarding creativity

20 June 2014

Company(ies): Medialaan

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egtabite 56: Now that’s what I call ROI! Radio’s new story

9 May 2014

Company(ies): Clear Channel, Nielsen Catalina Solutions

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egtabite 44: Radio theatre of mind

14 February 2014

Company(ies): egta, broadcasters

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egtabite 43: Spot delivery in Dmat

7 February 2014

Company(ies): Spot

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egtabite 42: Into the golden era

31 January 2014

Company(ies): egta, broadcasters

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egtabite 41: Get it on the Radio!

23 January 2014

Company(ies): VAR

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egtabite 38: 538 and transavia: making friends and moving people

13 December 2013

Company(ies): 538 Group, Transavia

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egtabite 34: NRJ Global & partners: Adiopack – packaging the digital radio offer

15 November 2013

Company(ies): NRJ Global, Deezer, Hotmix, Radionomy

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egtabite 32: Smart beach tour by Sky Media Network

31 October 2013

Company(ies): Sky Media Network, Smart, Leibniz, Holiday Check, Tipico

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egtabite 28: RTL II: creating success stories across every platform

4 October 2013

Company(ies): El Cartel Media, BASE

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egtabite 26 - PlayCaptcha – innovative advertising format

20 September 2013

Company(ies): Future Ad Labs

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egtabite 24: RTL Nederland's Goede Tijden Slechte Tijden

6 September 2013

Company(ies): RTL Netherlands, Samsung

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egtabite 19: Flood Emergency Radio

14 June 2013

Company(ies): MTVA

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egtabite 13: Radio creativity

26 April 2013

Company(ies): Radiocentre UK, RMS Germany, RMS Austria, Goldbach

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egtabite 11: RMS Brand Day

12 April 2013

Company(ies): RMS, Vilsa

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egtabite 09: Radio à la carte with diy.fm

29 March 2013

Company(ies): Publisuisse

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egtabite 05: BATTLE RADIO FACTORY

1 March 2013

Company(ies): Bureau de la Radio

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egtabite 04: TF1 Connect

22 February 2013

Company(ies): TF1 Publicité

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egtabite 03: Harnessing the power of social media for radio!

15 February 2013

Company(ies): Sky Plus Estonia

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egtabite 01: M.E.D.I.A. When media agencies and sales houses join forces to better meet the needs of advertisers

1 February 2013

Company(ies): IP Belgium, Q Group, RMB, SBS Belgium, Vmm and Var

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31


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