EGTABITES (CASE STUDIES)
Great case studies available here!
Having access to a rich and highly diversified benchmarking pool seems to be the service that egta members appreciate the most. In an attempt to even more effectively meet your needs, egta is happy to bring to you the egtabites!
» The objective? To provide all egta members with inspiring food for thought and to help grow the television and radio advertising pie!
» The concept? An easy to read (5 to maximum 10 minutes!) e-mail you shall receive on Friday morning every other week (or possibly every week, if you are both a television and radio member) whose objective is to share “ideas worth spreading” with the community of senior sales houses operators.
egtabite 433: The reality of developing and operating a successful VOD platform in a small market
23 June 2023
Company(ies): CH Media, Lovely Systems
egtabite 429: How does radio contribute to the mental availability of an FMCG brand
19 May 2023
Company(ies): Audify
egtabite 427: The Medium Moves the Message - Why Radio Broadcasters Should Embrace Podcasting
5 May 2023
Company(ies): SoundsProfitable
egtabite 426: TV4 vs. social media: measuring ad attention and engagement with the help of science
28 April 2023
Company(ies): TV4
egtabite 425: Mother’s Day – Every Radio Listener Calls Their Mom
21 April 2023
Company(ies): Proximus, FamousGrey
egtabite 424: Empowering marketers with the ITV Recovery Budget Planner tool
14 April 2023
Company(ies): ITV, Magic Numbers
egtabite 422: RMB's Blue Screen initiative for eco-responsible advertising
31 March 2023
Company(ies): RMB
egtabite 421:The Magic of Attention: Understanding Attention Across Broadcast Media and Content
24 March 2023
Company(ies): Ster
egtabite 420: How TF1 PUB is inventing tomorrow's advertising in the metaverse
17 March 2023
Company(ies): TF1 PUB
egtabite 419: From Sound to Brand: Proving the Emotional Power of Radio
10 March 2023
Company(ies): RMS, ARD Media, Radiozentrale
egtabite 418: Atresmedia's Pantaia product helps brands expand their reach
3 March 2023
Company(ies): Atresmedia Publicidad
egtabite 417: Building empathy through the joint forces of radio and print
24 February 2023
Company(ies): RMB, Dela
egtabite 415: Normalising sexual wellness products with a Canadian love story
3 February 2023
Company(ies): Rogers Sports & Media, Lovehoney
egtabite 412: RMC digital radio and podcasts score high during the World Cup
13 January 2023
Company(ies): RMC
egtabite 411: Publitalia '80's ad campaign tools measure the ad effectiveness cross-media
6 January 2023
Company(ies): Publitalia '80
egtabite 409: Double hit: Two back-to-back activations to amplify Samsung’s Galaxy S22 launch
16 December 2022
Company(ies): RMB, Samsung
egtabite 408: Celebrating World TV Day around the globe
9 December 2022
Company(ies): egta, Global TV Group, European Broadcasting Union, ACT, CBC, Markiza, France Televisions
2 December 2022
Company(ies): Bell Media, Frito-Lays
egtabite 406: TF1 PUB teams up with Snapchat for the return of a hit TV show
25 November 2022
Company(ies): TF1 PUB
egtabite 405: Digital makes the AM/FM radio plan better and vice versa
18 November 2022
Company(ies): Westwood One, Cummulus
11 November 2022
Company(ies): Rai Pubblicitá
egtabite 403: RMS Podcast Ad Planner – making podcast campaigns easier to execute
4 November 2022
Company(ies): RMS
21 October 2022
Company(ies): Radiocentre Ireland
egtabite 399: Making an online card retailer famous with extraordinary on-air content
7 October 2022
Company(ies): Bauer Media UK, thortful.com
egtabite 398: Seven.One Media´s award-winning wine-commerce
30 September 2022
Company(ies): Seven.One Media
egtabite 397: ARN neuro research shows how brands can grab more attention using audio
23 September 2022
Company(ies): ARN Neurolab
egtabite 396: The atmedia Index helps industry players navigate the Czech TV market
16 September 2022
Company(ies): atmedia
egtabite 395 - #SaveYourFlava – protect your favourite snack by voting
9 September 2022
Company(ies): YFM, Simba
egtabite 394: Pro Plus' tailor-made product placement offering
2 September 2022
Company(ies): Pro Plus
egtabite 389: DPG Media Advertising and car brand KIA: A 100% data-driven strategy
10 June 2022
Company(ies): DPG Media, KIA, Havas Group
egtabite 388: Var and bpost put sustainability at the centre of their creative partnership
3 June 2022
Company(ies): Var, bpost
egtabite 387: RTL AdConnect and the new life of the living room
27 May 2022
Company(ies): RTL AdConnect, smartclip
egtabite 385: Making TV Advertising Accessible for Everyone
13 May 2022
Company(ies): ITV, Publiespana, P&G, Channel 4, SevenOne Media, Mastercard, WFA
egtabite 384: The craziest giveaway campaign with Hyundai on Qmusic
9 May 2022
Company(ies): Hyundai, DPG
egtabite 383: ThinkTV Australia launches Media Engine, a free planning tool for brands
29 April 2022
Company(ies): ThinkTV
egtabite 382: Unbeatable duo: audio and OOH advertising increase appetite for Magnum Classic
22 April 2022
Company(ies): RMS, Magnum, Weischer.JvB
egtabite 381: France TV Publicité supports e-commerce with Time to Shop
15 April 2022
Company(ies): France TV Publicité
egtabite 380: Choosing radio reduces a media campaign’s CO2 emissions
8 April 2022
Company(ies): Radiozentrale, Mediaplus
egtabite 379: IP Österreich's Green Frame promotes sutainable products on the big screen
1 April 2022
Company(ies): IP Österreich, inogo, Rebel Meat
egtabite 378: Radio as a performance booster - new French study on the effectiveness of radio
25 March 2022
Company(ies): Ekimetrics, The Bureau de la Radio
egtabite 377: Paramount's Science of Sponsorships study reveals why sponsorships work
18 March 2022
Company(ies): Paramount
egtabite 375: RMB and ATV - an effective tool for incremental reach
4 March 2022
Company(ies): RMB, Proximus, Dentsu, Upfield
egtabite 374: How radio delivers ROI and sales lift for CPG brands
25 February 2022
Company(ies): Radio Connects
egtabite 373: Italians are more willing to buy a product if promoted in an inclusive spot
18 February 2022
Company(ies): Rai Pubblicita
egtabite 372: Toyota and NRJ Global ride together for “The Hybrid Challenge”
11 February 2022
Company(ies): NRJ Global, Toyota
egtabite 370: Bauer Media Audio creates innovative Alexa experiences for listeners
28 January 2022
Company(ies): Baeur Media Audio, Tesco
egtabite 369: Flex Kitchen, a digital comedy cooking series by Channel 4 and Heinz
21 January 2022
Company(ies): Channel 4
egtabite 368: Christmas charity campaign shows radio’s power for good
14 January 2022
Company(ies): VAR, KBC
egtabite 367: Goldbach's survey reveals how ad people incorrectly estimate media usage
7 January 2022
Company(ies): Goldbach Media
egtabite 365: Measurement and Attribution in the Age of Converged TV
10 December 2021
Company(ies): TVSquared
3 December 2021
Company(ies): WestwoodOne
egtabite 363: Tools at your disposal to prove and promote TV's strengths
26 November 2021
Company(ies): The Global TV Group
egtabite 362: #MixForBoobs: Campaign Helps Young Women Detect Breast Cancer with DJ Techniques
19 November 2021
Company(ies): Ogilvy Social.Lab, NRJ Belgium and Pink Ribbon
egtabite 361: Ad Alliance and RTL launch The Masked Dinner Room with Albert Heijn
12 November 2021
Company(ies): RTL, Ad Alliance
egtabite 360: Digital audio campaign educates children about the world of finance
5 November 2021
Company(ies): Gazprom-Media, SberBank
egtabite 359: Q-Beach House – where music fans and brands come together for an unforgettable summer
22 October 2021
Company(ies): Qmusic, DPG, Filiers
egtabite 358: "Black to Front" sees Channel 4 launch Black-fronted advertising take over
15 October 2021
Company(ies): 4 Sales
egtabite 357: FNAC and NRJ join forces to offer brand new Twitch experience to gamers
8 October 2021
Company(ies): FNAC, Xbox, NRJ
egtabite 356: Sweden's TV4 optimises its linear offering with a self-service platform
1 October 2021
Company(ies): TV4
egtabite 355: Tuning into Generation Z: How Radio can reach Gen Zers
24 September 2021
Company(ies): RAR, SiriusXM, VRT
egtabite 354: Belgian broadcasters boost the local television market with unskippable ads
17 September 2021
Company(ies): DPG Media, VRT, RTL Belgium, SBS, RTBF
egtabite 353: RMS Austria and LeadsRx Attribution Solution Deliver Success for Advertisers
10 September 2021
Company(ies): LeadsRx, RMS Austria
egtabite 349: egta joins WFA and Kantar in industry-wide Global DEI Census
25 June 2021
Company(ies): WFA, Kantar
egtabite 348: Bauer Media Audio reinventing radio with ad-free premium radio subscription
18 June 2021
Company(ies): Bauer Media Audio
egtabite 347: Gazprom-Media launches performance TV ads across all TV screens
11 June 2021
Company(ies): Gazprom-Media
4 June 2021
Company(ies): Mediamark, ECR, UCOOK
egtabite 345:The world’s first true cross-media total audience measurement solution
28 May 2021
Company(ies): NMO, Kantar, Ipsos
egtabite 344: Echoes of victory: A meta-analysis of the long-term effects and benefits of radio ads
21 May 2021
Company(ies): AS&S
egtabite 343: The Global TV Deck – arming advertisers with the latest TV effectiveness evidence
14 May 2021
Company(ies): egta, Screenforce
egtabite 342: New business solutions to support brands by NRJ Global
7 May 2021
Company(ies): NRJ Global
egtabite 341: Budweiser and Sky Sports are Kings of the Premier League
30 April 2021
Company(ies): Sky Media
egtabite 340: Direct response radio: Measuring radio’s ability to drive web conversions
23 April 2021
Company(ies): Talpa Network
egtabite 339: Ad Alliance's BrandAid understands the past so clients can change the future
16 April 2021
Company(ies): Ad Alliance, Mediengruppe RTL Deutschland
egtabite 338: Podmaz.sk - Local podcast platform attracts both listeners and advertisers
9 April 2021
Company(ies): Radio Expres
egtabite 337: AKOUO – FranceTV Publicité’s artificial intelligence-based marketing service
2 April 2021
Company(ies): FranceTV Publicité
egtabite 336: Smart cross-media campaign by DPG Media breaks the taboo around grief and loss
26 March 2021
Company(ies): DPG Media, Dela
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egtabite 335:RTÉ makes campaign planning easier with a new cross-media tool
19 March 2021
Company(ies): RTÉ
egtabite 334: Best practices in radio effectiveness - research from the Russian market
12 March 2021
Company(ies): Gazprom-Media, Kantar
5 March 2021
Company(ies): SBS Belgium
egtabite 332: Tipik - the new cross-media project (Digital-Radio-TV) to target ’Generation Y’
26 February 2021
Company(ies): RMB, RTBF
egtabite 331: The future of connected TV advertising in Europe is near, PubMatic’s study reveals
19 February 2021
Company(ies): PubMatic
egtabite 330: The Sound of Success - How Radio Boosts Your Business
12 February 2021
Company(ies): egta
egtabite 329: Launching TV 2 Connect - a self-service platform for addressable TV
5 February 2021
Company(ies): TV 2 Denmark
egtabite 328:NRJ & Desperados gets you in a summer mood while respecting health measures
30 January 2021
Company(ies): NRJ, Desperados
egtabite 325: How the Belgian media celebrated Christmas with 11 million people
8 January 2021
Company(ies): DPG Media, RMB, VAR, IP, SBS
egtabite 323: Virtual concerts – finding new ways to connect with radio listeners
11 December 2020
Company(ies): GPM Media, PANORAMA 360
egtabite 322: Bell Media’s SAM platform measures the drive-to-web effect of TV campaigns
4 December 2020
Company(ies): Bell Media
egtabite 321: barba radio – bringing together podcast, online radio, music streaming and Alexa skill
27 November 2020
Company(ies): Regiocast
egtabite 320: Happy World Television Day - TV Really Makes a Difference!
20 November 2020
Company(ies): egta, ACT, The GTVG
egtabite 319: Connected cars help measure the effectiveness of radio advertising
13 November 2020
Company(ies): GM, Taco Bell
egtabite 318: VIDA - United Media’s unique addressable platform
6 November 2020
Company(ies): United Media
egtabite 317: Radio advertising works for e-commerce
30 October 2020
Company(ies): Swiss Radioworld, Emma, NENT, P4, Comfyballs, Garasjetid.no
egtabite 316: DPG Media’s VTM GO or YouTube: who wins the online video battle?
23 October 2020
Company(ies): DPG Media
egtabite 315:Your Brain on Podcasts – podcast ads outperform social media ads
16 October 2020
Company(ies): Wondery
egtabite 314: How Goldbach Switzerland’s TV campaign boosted online butcher shop Luma
12 October 2020
Company(ies): Goldbach
2 October 2020
Company(ies): WestwoodOne
egtabite 312: TF1 PUB brings programmatic TV to its linear channels with ONE PTV
25 September 2020
Company(ies): TF1 PUB
egtabite 311: Making the most of DAB+ and online audio: innovations and new formats
18 September 2020
Company(ies): DPG, HP, Mastercard, Orange
egtabite 310: Screenforce DACH and Amplified Intelligence on the enduring power of TV
11 September 2020
Company(ies): Screenforce; Amplified Intelligence
egtabite 309: Radio delivers in crisis – case studies of brands successfully integrating radio
4 September 2020
Company(ies): LIQUI MOLY, Hekta På Tur, BCCMA, Gumtree, Bensons for Beds
egtabite 308: 2020 TV ideas and case studies you might have missed and might want to share
3 July 2020
Company(ies):
egtabite 307: Radio Gives Back – helping businesses and generating new leads
26 June 2020
Company(ies): Kagiso Media, Mediamark
12 June 2020
Company(ies): Radiocentre
egtabite304: RTÉ and Electric Ireland - Darkness Into Light 2020: Sunrise Appeal
5 June 2020
Company(ies): RTÉ
2 June 2020
Company(ies): Qmusic
egtabite302:VMP Connect: RTL AdConnect’s automated programmatic buying platform
22 May 2020
Company(ies): RTLAdConnect
egtabite301:Voice-enabled advertising on smart speakers – making radio ads interactive
15 May 2020
Company(ies): RMS
23 April 2020
Company(ies): d-force
egtabite 298: The Living Room Challenge by classicnl and BankGiro Loterij
17 April 2020
Company(ies): classicNL
egtabite297:Total TV brings the best ROI-a study by Screenforce Finland
10 April 2020
Company(ies): Screenforce Finland
egtabite296:nutella Christmas campaign:radio as an effective amplifier in media mix
3 April 2020
Company(ies): AudioEffekt
egtabite 294:Automated efficiency - bookable targeting on linear radio
20 March 2020
Company(ies): Swiss Radioworld
egtabite293:How Eurosport is using biometric research to deepen audience measurement
13 March 2020
Company(ies): Eurosport
6 March 2020
Company(ies): Het Geluidshuis
egtabite 291: Are unexpected ads effective? – Channel 4’s PL4Y-Back Ad Response study
28 February 2020
Company(ies): Channel 4
21 February 2020
Company(ies): TF1, Les Indes
egtabite 289:ViacomCBS Global Consumer Insights: what does TV mean to people worldwide?
14 February 2020
Company(ies): ViacomCBS
7 February 2020
Company(ies): WFAE
egtabite287:Goldbach Media & Librio-proving the short-term activation and the long-term impact of TV
31 January 2020
Company(ies): Goldbach Media
egtabite286: Welcome to radio...Unskippable.Unblockable.Unbeatable
24 January 2020
Company(ies): Radiocentre
egtabite 285: wtFOCK: How SBS Belgium & Telenet reach young audiences through an online-first series
17 January 2020
Company(ies): SBS Belgium
egtabite 284: The Golden Age of Radio Attribution
10 January 2020
Company(ies): WestwoodOne, iHeart Media
13 December 2019
Company(ies): Agora Radio Group, TOK FM
egtabite281: Emoji Hunt by M6- innovative use of contextualised ad breaks
6 December 2019
Company(ies): M6
29 November 2019
Company(ies): Karnaval Media
egtabite 279: AI meets premium content - IP Deutschland’s contextual video tagging
22 November 2019
Company(ies): IP Deutschland
egtabite 278: Making brands shine via cross-media solutions and brand integrations
15 November 2019
Company(ies): RMB, Maniet Luxus
8 November 2019
Company(ies): RMB
egtabite276: The TV industry raises the bar for cross-platform audience measurement
25 October 2019
Company(ies): egta
egtabite 272: Atresmedia and conceptual advertising – beyond selling products
27 September 2019
Company(ies): Atres Advertising
egtabite270: #Sharetheload - DPG's cross-media campaign for P&G
13 September 2019
Company(ies): DPG Media
egtabite 269: Once Upon on a Time…on Absolute radio
6 September 2019
Company(ies): Absolute Radio, Sony
egtabite 268: 2019 radio ideas and case studies you might have missed and might want to share
5 July 2019
Company(ies):
egtabite 268: 2019 TV ideas and case studies you might have missed and might want to share
5 July 2019
Company(ies):
21 June 2019
Company(ies): Corus Entertainment
egtabite 264: Thinktv’s Media Attribution Study: a Moneyball moment for Canadian advertisers
7 June 2019
Company(ies): thinkTV
17 May 2019
Company(ies): Radiocentre
egtabite 260: Ster’s AdScan – improving advertising through advanced machine learning
10 May 2019
Company(ies): Ster
egtabite 259: DIVA 3.0 – proving and amplifying audio’s and video’s impact
3 May 2019
Company(ies): VAR
egtabite 257: Real-time radio spots showcase the immediacy of radio
19 April 2019
Company(ies): Expres Radio, CSOB
egtabite 256: TV2’s Meta-Study - how addressable TV provides higher ROI than YouTube and Facebook
12 April 2019
Company(ies): TV2
egtabite 255: Painting an invincible story of success with radio and digital for an FMCG brand
5 April 2019
Company(ies): Dulux
OK button: Admeira launches interactive Tv advertising in Switzerland
29 March 2019
Company(ies): Admeira, Volvo
22 March 2019
Company(ies): Medialaan
egtabite252: TheTAPForward model: How boradcasters can contribute to campaign effectiveness
15 March 2019
Company(ies):
8 March 2019
Company(ies): Instreamatic, GPM Radio
egtabite250: RTL Adconnect building brand awareness through creative B2B initatives
1 March 2019
Company(ies): RTL AdConnect
egta249: Radio drives online traffic and sales:two case studies from Hungary
22 February 2019
Company(ies): MTVA
egtabite 248: ITV's Love Island: Linking real-world behaviour to reality TV
15 February 2019
Company(ies): itv
egtabite 246: IP Germany's Beauty Report - how successful beauty brands rely on TV
1 February 2019
Company(ies): IP Germany
egtabite 245: New Breakfast Brand Successfully Uses Radio to Build Awareness and Drive Purchases
25 January 2019
Company(ies): Westwood
egtabite 243: BFF Speed Shopping Date – using radio and social media to engage audiences
11 January 2019
Company(ies): Marionnaud, KRONEHIT
egtabite 240: “Spot on Voice” - New research on smart speakers in Germany
7 December 2018
Company(ies): AS&S
egtabite 239: How Sky Media Germany defines quality content
30 November 2018
Company(ies): Sky Media Germany
egtabite 238: Using the brain to deliver a multiplatform content marketing campaign
23 November 2018
Company(ies): Sanoma Medeia Finland
9 November 2018
Company(ies): IP Belgium, Pepsi
egtabite 234: How to sell radio advertising to digital-native advertisers
26 October 2018
Company(ies): M6 Publicité, AlloVoisins
egtabite 233: M6 launches a hyper-contextualisation solution with the use of A.I.
19 October 2018
Company(ies): M6; Decathlon
egtabite 232: RMS Speed Challenge – boosting radio creativity and developing new business
12 October 2018
Company(ies): RMS Austria
egtabite 231: ITV Business - Making advertising more accessible for small businesses.
5 October 2018
Company(ies): ITV
28 September 2018
Company(ies): Mediamond, Yamaha
egtabite 229: RMB's F.L.A.S.H. - The Power of Content and Creativity in one dedicated team.
21 September 2018
Company(ies): RMB, MARS
egtabite 228: The first automated and data-based broadcast radio advertising campaign in Europe
14 September 2018
Company(ies): swiss radioworld, adremes
egtabite 227: Channel 4 pioneers the world’s first AI driven TV advertising technology.
7 September 2018
Company(ies): Channel4
egtabite 226: 12 inspirational radio case studies to add to your summer reading list
29 June 2018
Company(ies):
egtabite 225: 12 inspirational TV case studies to add to your summer reading list
29 June 2018
Company(ies):
egtabite 224: SBS Smart AD - Making addressable advertising a reality for linear TV
22 June 2018
Company(ies): SBS Belgium
egtabite 223: Fostering relationships with clients – from sponsorship to branded content and beyond
15 June 2018
Company(ies): NENT, Agria
1 June 2018
Company(ies): Google, ZenithOptimedia, MightyHive, Car2Go
egtabite 219: Bringing radio to smart speakers
11 May 2018
Company(ies): Bauer Media, RTE, Radio France, BBC, iHeartMedia, Fun Kids, Antenne Bayern
Egtabite 218 – The Bigger Picture: proving the value of on-demand video to marketers
4 May 2018
Company(ies): Channel4, ITV, Sky Media, Thinkbox
Egtabite 216 – How IP Deutschland engages viewers with an interactive Video Chatbot
20 April 2018
Company(ies): IP Deutschland
egtabite 215: Branded podcasts - an untapped opportunity for radio publishers and marketers
13 April 2018
Company(ies): Blue Apron, GE, ebay, Genea
6 April 2018
Company(ies): TF1 Publicité
egtabite 213: New interactive ad format for mobile listening - audio is on when screens are not
30 March 2018
Company(ies): Spotcom; Das Örtliche; Publicis Media
egtabite 212: Using AI to engage viewers in one of the most watched events in the world
23 March 2018
Company(ies): Camment, RTVE
16 March 2018
Company(ies): Ebiquity, Radiocentre
egtabite 210: The Big TV Festival - promoting TV through education, inspiration and entertainment.
9 March 2018
Company(ies): Thinkbox; ITV; Sky Media; Channel 4
egtabite 209: Attribution tool for online audio advertising – Listener Insight ID by DAX
2 March 2018
Company(ies): Global, DAX
egtabite 208: The freeze-frame: taking hyper-customisation to a new level
23 February 2018
Company(ies): Gazprom Media
egtabite 206: How to launch a new brand with a campaign built solely on zero ratings.
9 February 2018
Company(ies): TV4, Discovery, MTG
26 January 2018
Company(ies): AtresMedia
egtabite 203: OMS Studio – investing in radio creativity and audio concepts
19 January 2018
Company(ies): OMS, Top Format
egtabite 202: Eurovision and KIA: The power of a tailor-made brand integration
12 January 2018
Company(ies): Starlight
egtabite 201: The 702 Road trip – branded content drives engagement and results
5 January 2018
Company(ies): Primedia Broadcasting, South African Tourism
egtabite 199: The Be Transparent offer - Building trust and brand credibility with product labels
15 December 2017
Company(ies): Rai Pubblicità
egtabite 198: Otto Radio – personalising spoken word listening experiences
8 December 2017
Company(ies): Otto Radio
egtabite 197: Big TV Rating - Improving advertising effectiveness by combining TV and OTT
1 December 2017
Company(ies): NAA
egtabite 196: Sweden introduces podcast measurement standards
24 November 2017
Company(ies): Sveriges Radio, Acast, Bauer Media, MTG Radio, Sveriges Annonsörer
17 November 2017
Company(ies): Q division; Reckitt Benckiser
egtabite 194: Using emotions to drive the effectiveness of radio campaigns
10 November 2017
Company(ies): Urban Media
3 November 2017
Company(ies): ThinkTV AU
egtabite 192: Supla - music, podcast and online audio entertainment platform
27 October 2017
Company(ies): Sanoma; Nelonen Media
20 October 2017
Company(ies): Starlight; Domestos
egtabite 190: Red Bull & RTÉ – diving into branded content and long-term partnership
13 October 2017
Company(ies): RTE, Red Bull
egtabite 189: Comparing the effectiveness of TV+catch-up TV with TV+YouTube
6 October 2017
Company(ies): TF1
egtabite 188: Using the power of radio as a force for good
29 September 2017
Company(ies): IP Belgium, Happiness
22 September 2017
Company(ies): RTE
egtabite 185: Start It Up! Slovenia's TV show brings innovative products to retailers' shelves
8 September 2017
Company(ies): Pro Plus
egtabite 184: egta's CEO survey
7 July 2017
Company(ies): 118 senior executives from egta member companies
egtabite 183: The German TV industry makes the show to prove TV’s attractiveness and power!
30 June 2017
Company(ies): SevenOne Media, El Cartel Media, ARD-Werbung SALES & SERVICES, Discovery Communications Deutschland, ServusTV, Visoon Video Impact, Disneymedia+, Sky Media, MIP Deutschland, Sport1 Media
egtabite 182: Voice-activated ads – making audio spots smart and interactive
23 June 2017
Company(ies): Instreamatic
egtabite 181: Less is More – Aldi Nord and South for the first time on TV together
16 June 2017
Company(ies): SevenOne AdFactory, SevenOne Media, ProSieben, Aldi
egtabite 180: Absolute and Wickes put power tools on the air
2 June 2017
Company(ies): Absolute Radio, Wickes
egtabite 179: Quantifying the connection: premium video & brand building
26 May 2017
Company(ies): NBCUniversal, Accenture
egtabite 178: The future is here, and the future is audio!
19 May 2017
Company(ies): Radiocentre, Amazon
egtabite 177: A creative co-branded campaign for The (not so) Secret Life of Pets
12 May 2017
Company(ies): Rogers, Universal Pictures
egtabite 176: Radio Contact and IKEA create a true FOMO moment
5 May 2017
Company(ies): IP BE, IKEA, Radio Contact
egtabite 175: An advertiser-funded programming case for a personal care brand
28 April 2017
Company(ies): Régie3, Nivea
egtabite 173: Eye tracking study proves the stronger impact of TV ads compared to online video
14 April 2017
Company(ies): IP Belgium
7 April 2017
Company(ies): Fazer, Valio Hörppy, Mercedes-Benz, Subway, Cosmopolitan and Forsman Tea
egtabite 171: How to attract millennials with authentic content and an innovative distribution model
31 March 2017
Company(ies): NRK, P3
egtabite 170: Radio, a perfect match for quick service restaurant consumers
24 March 2017
Company(ies): Weswood One
egtabite 168: “Alexa, tell me the future of radio!”
10 March 2017
Company(ies): Amazon, Google, npr, Radioplayer, Xapp Media
egtabite 167: Placing McCafé Moments at the heart of TV conversations
3 March 2017
Company(ies): Channel 4, Mc Donlad's, OMD, The Outfit
egtabite 166: Radio hacked to promote a 4G mobile network
24 February 2017
Company(ies): Voskhod, Motive
egtabite 165: Winning friends and influencing people: a creative approach to the commercial break
17 February 2017
Company(ies): SevenOne AdFactory, SevenOne Media, ProSieben
10 February 2017
Company(ies): RMS, McDonald's
egtabite 163: New Value of Advertising study shows the economic and social benefits of advertising
3 February 2017
Company(ies): Deloitte
egtabite 161: Ad Impact Booster: mastering creativity and media planning
20 January 2017
Company(ies): MEDIALAAN
egtabite 160: open square: a new meeting place and trading space for Rai Pubblicità’s clients
13 January 2017
Company(ies): Rai Pubblicità, Salesforce
egtabite 156: Radio and Digital: perfect ingredients for growing small businesses
16 December 2016
Company(ies): Urban Media, Boutique Bake
egtabite 154: Campaign shows how digital sounds better with radio
2 December 2016
Company(ies): Var, Touring, Safeshops.be
egtabite 153: The impact of sponsorship: three case studies from Belgium
25 November 2016
Company(ies): Medialaan, Lidl, Diesel, Dash
egtabite 151: TV makes a play for the pure players
11 November 2016
Company(ies): Atres, Amazon, Trivago, KAYAK, Zalando, eDarling, Meetic and Showroomprive.com
egtabite 150: Hungry for radio – adapting a successful FMCG campaign to a radio specific format
4 November 2016
Company(ies): Snickers
egtabite 149: Bringing product placement to life: a B2B case study from RTP
28 October 2016
Company(ies): RTP, Millennium BCP, Jerónimo Martins/Pingo, Doce, Sumol + Compal Unicer, Unilever
egtabite 148: World Television Day – the opportunity for a creative B2B action
14 October 2016
Company(ies): RTÉ, GroupM, Core, Vizeum and Carat
egtabite 147: Native advertising in podcasts proves highly effective
7 October 2016
Company(ies): MTG Radio, Lärarjouren (Teachers Pool)
egtabite 146: You know that you can, with TV sponsorship!
30 September 2016
Company(ies): Gazprom Media, TNT, MTS
egtabite 145: The Sound Drop – a new music platform for emerging artists
23 September 2016
Company(ies): Pepsi Co., iHeartMedia
egtabite 144: Television: King of the media for ROI, shop traffic and sales
16 September 2016
Company(ies): Screenforce Finland, Dagmar
9 September 2016
Company(ies): Regiocast, Volksbank Raiffeisenbanken
egtabite 142: Television and Video: The Golden Rules of Audience Measurement
2 September 2016
Company(ies): Kantar Media
egtabite 138: Dancing to a new beat: bringing the next generation of talent to the TV screen
24 June 2016
Company(ies): TF1, TV4
egtabite 137: Cooking up a tasty creation with 538 and Domino’s Pizza
17 June 2016
Company(ies): Radio 538
egtabite 136: Radiocentre UK is making marketers see radio differently
3 June 2016
Company(ies): Radiocentre
egtabite 135: Nova TV Croatia and Spar draw new audiences to The Farm
27 May 2016
Company(ies): NovaTV
20 May 2016
Company(ies): Mediasynced
egtabite 132: Bigger is better: TV ads capture Canadians’ attention
29 April 2016
Company(ies): thinktv
egtabite 130: Creative sponsorship: host of Your Face Sounds Familiar plays insurance super-agent
15 April 2016
Company(ies): Pro Plus
egtabite 126: Research finds television advertising drives one in three visits to car dealerships
18 March 2016
Company(ies): Atresmedia
11 March 2016
Company(ies): YFM
4 March 2016
Company(ies): Fox, Microsoft
egtabite 123: Turning off the lights helps Italy’s Rai win big with advertisers
26 February 2016
Company(ies): Rai Pubblicità, Rai Radio 2
egtabite 122: Spott by Appiness: unlocking the potential of video commerce
19 February 2016
Company(ies): Appiness
egtabite 121: World Radio Day: 7 Top Trends in Marketing in 2016: Radio Ready
12 February 2016
Company(ies): egta, broadcasters
egtabite 119: Towards audio's first convergent currency: Germany's ma Audio hybrid measurement
29 January 2016
Company(ies): Agma
22 January 2016
Company(ies): Sky
egtabite 117: Growing radio's share of FMCG ad budgets over the long term
15 January 2016
Company(ies): Grupa RMF
egtabite 116: The Netherlands publishes the first daily ratings for television content viewed online
8 January 2016
Company(ies): SKO
egtabite 115 : RMS and Burger King: delivering Germany’s first programmatic audio campaign
11 December 2015
Company(ies): RMS, Amnet, Appnexus, Burger King
4 December 2015
Company(ies): RTL Nederland, Renault, Colgate
egtabite 112: The evidence is compelling: millennials love TV!
20 November 2015
Company(ies): egta, broadcasters
egtabite 110: Case study: how a pure-player benefits from addressable TV
6 November 2015
Company(ies): notonthehighstreet.com
egtabite 109: RMS and PayPal: radio drives traffic to the web!
30 October 2015
Company(ies): RMS, PayPal
23 October 2015
Company(ies): TF1 Publicité
egtabite 107: Audio Coffee: keeping drivers safe through the power of sound
16 October 2015
Company(ies): Serviceplan, Deli Star
egtabite 106: 15%: abolishing the agency commission in Belgium?
9 October 2015
Company(ies): Medialaan
egtabite 104: The Unibroue and Les Chefs: a successful branded-content integration campaign
25 September 2015
Company(ies): CBC/ Radio-Canada
egtabite 102: Be Neuro, Be Effective
11 September 2015
Company(ies): Atresmedia Publicidad, Brain House Institute
egtabite 101: Radio: more than just telling its story
4 September 2015
Company(ies): Cumulus, iHeartMedia, Westwood One, CBS Radio, Nelonen
egtabite 99: The power of advertising for the greater good
3 July 2015
Company(ies): Goodvertising Agency
26 June 2015
Company(ies): BrandScience
egtabite 97: VideoRange: a new programmatic online video platform from MTGx
19 June 2015
Company(ies): MTGx
egtabite 96: Laboratoire Sonore: a new showcase for creative radio advertising
12 June 2015
Company(ies): IP France
5 June 2015
Company(ies): IP Deutschland, Heye OMD, OMG Fuse, McDonald’s
egtabite 94: Stream Battle: how radio can compete with streaming services
29 May 2015
Company(ies): Kronehit
egtabite 92: Sky Radio + Shazam: bringing listeners one tap closer to Bavaria Beer
8 May 2015
Company(ies): Sky Radio, Shazam
egtabite 91: GOsnap: leveraging the power of digital – connecting brands and social media
24 April 2015
Company(ies): MTGx
egtabite 90: iHeartMedia steps into programmatic for terrestrial radio
17 April 2015
Company(ies): iHeartMedia
10 April 2015
Company(ies): MTV Finland, Fazer
egtabite 88: MTG delivers double-digit sales growth for Braun shavers
27 March 2015
Company(ies): MTG, MediaCom, Braun
egtabite 87: Radio.likemee: new listener touchpoints, new advertising possibilities
20 March 2015
Company(ies): Regiocast
egtabite 86: Topical advertising: Brands and Valentine’s Day, a love story
13 March 2015
Company(ies): TF1 Publicité, Wilkinson
6 March 2015
Company(ies): RAB
egtabite 84: McDonald’s and Top Chef: a successful branded-content campaign
27 February 2015
Company(ies): Atresmedia, McDonald's
egtabite 82: TV and radio: the Gods and Kings of brand communication
13 February 2015
Company(ies): Rai Pubblicità, 20th Century Fox
egtabite 80: Creating passion and engaging the consumer through successful brand integration
30 January 2015
Company(ies): Inter-Media
egtabite 79: Smart radio on your wrist – platform innovation from the UK’s Radioplayer
23 January 2015
Company(ies): Radioplayer
egtabite 78: SevenOne Media - Implementing branded entertainment with success
16 January 2015
Company(ies): SevenOne Media, Fiat, LÓreal
egtabite 77: Christmas charity campaigns showcase successful cross-media formulas
12 December 2014
Company(ies): RTBF, RMB, VRT, VAR
5 December 2014
Company(ies): MarketingQED
egtabite 74: Freewheel and Channel 4 present a united front on programmatic
21 November 2014
Company(ies): Freewheel, Channel 4
egtabite 72: Le Jeu Connect - turning passive viewers into active and engaged consumers!
7 November 2014
Company(ies): RTL / IP Belgium
egtabite 70: Harnessing the power of data: targeted advertising as an opportunity to monetise
24 October 2014
Company(ies): Channel 4
egtabite 68: Flemish broadcasters join forces to create second screen app Stievie
10 October 2014
Company(ies): VRT, Medialaan, SBS Belgium
egtabite 66: Ground-breaking new real-time advertising offer from TF1 Publicité
26 September 2014
Company(ies): TF1 Publicité
egtabite 65: Sky Radio Group’s innovative listening statistics app
19 September 2014
Company(ies): Sky Radio
12 September 2014
Company(ies): Nelonen Media
egtabite 61: Putting the bite into TV viewing experience – what’s on the menu for the World Cup?
27 June 2014
Company(ies): egta, broadcasters
egtabite 59: TV advertising pays off: proof in the form of ProSiebenSat1’s ROI- analyzer
13 June 2014
Company(ies): ProSiebenSat1
16 May 2014
Company(ies): Ster, Samsung, NOS
egtabite 56: Now that’s what I call ROI! Radio’s new story
9 May 2014
Company(ies): Clear Channel, Nielsen Catalina Solutions
2 May 2014
Company(ies): Videoplaza
egtabite 54: Interactive audio ads: a new back channel for radio advertising
25 April 2014
Company(ies): XappMedia
18 April 2014
Company(ies): RTL Nederland
11 April 2014
Company(ies): Triton Digital
4 April 2014
Company(ies): Applicaster
egtabite 50: Giving radio a face: social meets broadcast in MTG's new radio app
28 March 2014
Company(ies): MTG Radio, MTGx
21 March 2014
Company(ies): RTÉ
egtabite 48: One Media Sales – smart thinking behind a new sales house launch
14 March 2014
Company(ies): One Media Sales
7 March 2014
Company(ies): Canal+, Buzzman
egtabite 46: Audioeffekt – A joint research initiative that demonstrates the effectiveness of radio
28 February 2014
Company(ies): RMS, AS&S
egtabite 45: Re-thinking the efficiency of classical ad breaks
21 February 2014
Company(ies): Publiespaña
egtabite 38: 538 and transavia: making friends and moving people
13 December 2013
Company(ies): 538 Group, Transavia
egtabite 37: Interactive and synchronised ad spot with IP Belgium’s Connect
6 December 2013
Company(ies): IP Belgium, Lay's
egtabite 36: Strengthening brand recognition: an advertising jingle turned into a song
29 November 2013
Company(ies): IP Belgium, eggo
egtabite 34: NRJ Global & partners: Adiopack – packaging the digital radio offer
15 November 2013
Company(ies): NRJ Global, Deezer, Hotmix, Radionomy
8 November 2013
Company(ies):
egtabite 32: Smart beach tour by Sky Media Network
31 October 2013
Company(ies): Sky Media Network, Smart, Leibniz, Holiday Check, Tipico
egtabite 31: Promoting the medium of radio and giving the spotlight to young media planners
25 October 2013
Company(ies): VAR
egtabite 30: All 21: Publitalia '80 simultaneously airs 60 second spot on all its channels
18 October 2013
Company(ies): Publitalia'80
egtabite 28: RTL II: creating success stories across every platform
4 October 2013
Company(ies): El Cartel Media, BASE
egtabite 27: Snapshots: a new behavioural planning tool for Radio
27 September 2013
Company(ies): Radiocentre
egtabite 26 - PlayCaptcha – innovative advertising format
20 September 2013
Company(ies): Future Ad Labs
egtabite 25: Lagardère’s second-screen companion app for radio
13 September 2013
Company(ies): Lagardère
egtabite 24: RTL Nederland's Goede Tijden Slechte Tijden
6 September 2013
Company(ies): RTL Netherlands, Samsung
10 May 2013
Company(ies): AS&S, Reckitt Benckiser
26 April 2013
Company(ies): Radiocentre UK, RMS Germany, RMS Austria, Goldbach
egtabite 12: The Sibylla case: an example of successful product placement
13 April 2013
Company(ies): TV4, Sibylla
egtabite 06: СТС MEDIA to run cross media project competition at MIPTV in Cannes
6 March 2013
Company(ies): CTC Media
egtabite 03: Harnessing the power of social media for radio!
15 February 2013
Company(ies): Sky Plus Estonia
8 February 2013
Company(ies): EU Comission
1 February 2013
Company(ies): IP Belgium, Q Group, RMB, SBS Belgium, Vmm and Var
