Welcome to Radio Focus – the European database for effective radio and audio
This unique website and database gives users “one-stop-shop” access to comprehensive analyses of various European radio markets. It offers a glimpse into the diversity and power of radio and audio in Europe – a dynamic medium offering advertisers unique possibilities to engage with consumers.
Marketing case studies from radio companies and their partners
This is your portal for material gathered and produced by egta’s radio department. Available to egta radio members, it aggregates case studies and research from radio companies and their partners. The objective is to provide radio marketing, sales and research professionals with fresh ideas and concepts that can be implemented on their own markets.
Information on radio advertising in Europe and beyond
In this section you will find a description of the radio landscape across European markets offering a brief look into how different markets are developing and what opportunities radio offers across Europe. In addition to these general market profiles, a restricted access area for egta members offers a more detailed overview of national advertising markets, market structure and major market players, adspend evolution across media, advertising sectors and actors, pricing and sales methods, legislative background, overview of measurement methods, sales organisations structure, etc.