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attention economy

 

discover the interviews

 
Is attention the world’s most valuable resource? As content providers and brands seek to grab and hold consumers’ attention, this emerging metric becomes increasingly important: the greater the ad attention, the greater the business results.
 

Pooja Midha (EVP, General Manager, Effectv), Joe Marchese (General and Build Partner, Human Ventures), Andy Brown (CEO, The Attention Council) and Nicolas Grand (SVP Transformation, Global Investment, OMG) discuss ad attention, measurement and more in our latest edition of egta’s Expert series. 

 

Discover the complete interviews below!

 

Joe Marchese
General and Build Partner
Human Ventures

Andy Brown,
Chief Executive Officer
The Attention Council

 

Pooja Midha 
EVP, General Manager
Effectv

Nicolas Grand
SVP Transformation, Global Investment
Omnicom Media Group

 

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egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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