expert series

egta Expert Series are short interviews with industry thought leaders on a number topics and trends shaping today’s advertising and media industry.

 

All episodes of egta Expert Series are available on Spotify and Vimeo.

 

• BOB HOFFMAN (The Ad Contrarian) – on The Dangers of Digital Advertising: Listen on Spotify  |  Watch on Vimeo
• IAN WHITTAKER (Liberty Sky Advisors) – on The Streaming Wars: Listen on Spotify  |  Watch on Vimeo
• EVAN SHAPIRO (EShap) – on Media Predictions for 2023: Listen on Spotify  |  Watch on Vimeo
• NICO APRILE (Aprile Consulting) – on Radio Automation: Listen on Spotify  |  Watch on Vimeo
• BAS DE VOS (Kantar) – on Viewing Trends and Measurement: Listen on Spotify  |  Watch on Vimeo
• POOJA MIDHA (Effectv) – on The Attention Economy: Listen on Spotify  |  Watch on Vimeo
• NICOLAS GRAND (Omnicom Media Group) – on The Attention Economy: Listen on Spotify  |  Watch on Vimeo
• ANDY BROWN (The Attention Council) – on The Attention Economy: Listen on Spotify  |  Watch on Vimeo
• JOE MARCHESE (Human Ventures) – on The Attention Economy: Listen on Spotify  |  Watch on Vimeo
• RICHARD BROUGHTON (Ampere Analysis) – on How Netflix’s Ad Tier Will Impact Ad Market: Listen on Spotify  |  Watch on Vimeo
• IAN WHITTAKER (Liberty Sky Advisors) – on The Evolution of The Streaming Market: Listen on Spotify  |  Watch on Vimeo
• OLIVER VESPER (smartclip) – on The Growth Opportunities for Addressable TV: Listen on Spotify  |  Watch on Vimeo
• BEN JANKOWSKI (Modern Media Solutions) – on The Evolving Needs of Brands Towards Consumer Centricity: Listen on Spotify  |  Watch on Vimeo
• DAN CALLADINE (Carat Global Management) – on The Four Media Trends Impacting The Audio-Visual Landscape in 2022: Listen on Spotify  |  Watch on Vimeo
• BAS DE VOS (Kantar) – on What’s Next in Audience Measurement: Listen on Spotify  |  Watch on Vimeo
• AKI TSUCHIYA (Streamhub) – on The Harmonisation of OTT Measurement in Japan: Listen on Spotify  |  Watch on Vimeo
• JO KINSELLA (formerly TVSquared) – on The Power of Convergent TV: Listen on Spotify  |  Watch on Vimeo
• ROLAND ABOLD (Gfk) – on Advancing Video Audience Measurement: Listen on Spotify  |  Watch on Vimeo
• ROLAND ABOLD (Gfk) – on Unlocking The Future of Radio Audience Measurement: Listen on Spotify  |  Watch on Vimeo

 

 

Is attention the world’s most valuable resource? As content providers and brands seek to grab and hold consumers’ attention, this emerging metric becomes increasingly important: the greater the ad attention, the greater the business results.

 

Pooja Midha (EVP, General Manager, Effectv), Joe Marchese (General and Build Partner, Human Ventures), Andy Brown (CEO, The Attention Council) and Nicolas Grand (SVP Transformation, Global Investment, OMG) discuss ad attention, measurement and more in our latest edition of egta’s Expert series. 

 

Discover the complete interviews below!

 

Joe Marchese General and Build Partner Human Ventures	Andy Brown, Chief Executive Officer The Attention Council

 

Pooja Midha  EVP, General Manager Effectv	Nicolas Grand SVP Transformation, Global Investment Omnicom Media Group