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expert series


discover the interviews


egta Expert Series are short interviews with industry thought leaders on a number topics and trends shaping today’s advertising and media industry.


All episodes of egta Expert Series are available on Spotify and Vimeo.


special edition on the attention economy

Is attention the world’s most valuable resource? As content providers and brands seek to grab and hold consumers’ attention, this emerging metric becomes increasingly important: the greater the ad attention, the greater the business results.

Pooja Midha (EVP, General Manager, Effectv), Joe Marchese (General and Build Partner, Human Ventures), Andy Brown (CEO, The Attention Council) and Nicolas Grand (SVP Transformation, Global Investment, OMG) discuss ad attention, measurement and more in our latest edition of egta’s Expert series. 


Discover the complete interviews below!


Joe Marchese
General and Build Partner
Human Ventures

Andy Brown,
Chief Executive Officer
The Attention Council


Pooja Midha 
EVP, General Manager

Nicolas Grand
SVP Transformation, Global Investment
Omnicom Media Group


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