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egta cooperates with a number of European and international associations. For more information please refer to the list below.


Our industry partners

AA (Advertising Association - English tripartite)

The Advertising Association is a federation of 31 trade bodies and organisations representing the advertising and promotional marketing industries including advertisers, agencies, media and support services.


ACT (Association of Commercial TV of Europe)

The Association of Commercial Television in Europe, ACT, represents the business interests of the commercial television sector at the EU institutions.


AER (Association of European Radios)

The Association of European Radios (AER) is a Europe-wide trade body representing the interests of over 4,500 private/commercial radios stations in eleven EU Member States and Switzerland.


AIG (Advertising Information Group)

The Advertising Information Group is a European tripartite information, monitoring and analysis body shaped by the common principles and policies of its founding members.


Council of Europe, Media Division

The activities of the Council of Europe in the media field are aimed at promoting freedom of expression and information, as guaranteed by Article 10 of the European Convention on Human Rights, as well as the free flow of information at the pan-European level via the existence of a plurality of independent and autonomous media, while ensuring respect for other fundamental rights.


EACA (European Communication Agencies Association)

The European Association of Communications Agencies (EACA) is a Brussels-based organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe.


EASA (European Advertising Standards Alliance)

The European Advertising Standards Alliance (EASA) is a non-profit organisation based in Brussels. EASA brings together national advertising self-regulatory organisations (SROs) and organisations representing the advertising industry in Europe. EASA is, on behalf of the advertising industry, the single authoritative voice on advertising self-regulation issues and promotes high ethical standards in commercial communications by means of effective self-regulation, while being mindful of national differences of culture, legal and commercial practice.


EBU (European Broadcasting Union)

The European Broadcasting Union is the largest association of national broadcasters in the world. We promote cooperation between broadcasters and facilitate the exchange of audiovisual content. The EBU works to ensure that the crucial role of public service broadcasters is recognised and taken into consideration by decision-makers.


ENPA (European Newspapers Publishers Association)

European Newspaper Publishers' Association - is a non-profit association currently representing 5 100 national, regional and local newspapers. These daily, weekly and Sunday titles are published in 24 European countries where ENPA's members are operating in their national markets.


EMMA (The European Magazine Media Association)

EMMA is the voice of Europe's periodical press. It represents 15.000 publishers throughout Europe (the vast majority being Small and Medium Sized Enterprises) publishing over 50.000 magazine titles in Europe. FAEP's mission is “to promote and protect the interests of publishers of the periodical press within the European Union thus ensuring the long-term survival and prosperity of a plural, diverse and economically successful magazine publishing industry in the EU”.



EPRA (European Platform of Regulatory Authorities)

Set up in April 1995 in Malta, the European Platform of Regulatory Authorities aims at providing a forum: for informal discussion and exchange of views between regulatory authorities in the broadcasting field for exchange of information about common issues of national and European broadcasting regulation for discussion of practical solutions to legal problems regarding the interpretation and application of broadcasting regulation.


EU (European Union)

The European Union:

The European Commission:

The European Parliament:

The European Council:


FEDMA (Federation of European Direct Marketing)

FEDMA is the single voice of the European direct marketing industry. Its national members are direct marketing associations (DMAs) representing users, service providers and media/carriers of direct marketing.


IAB Europe

IAB Europe exists to support and promote the growth of the European digital and interactive marketing industry. Representing 23 country members across Europe and over 5000 companies, the Interactive Advertising Bureau (IAB) Europe is the trade association of the European digital and interactive marketing industry. Supported by every major media group, advertiser, agency, portal, technology and service provider, the power of IAB Europe comes from its extensive membership.


OBS (European Audiovisual Observatory)

Set up in December 1992, the European Audiovisual Observatory is the only centre of its kind to gather and circulate information on the audiovisual industry in Europe. The Observatory is a European public service body with 36 member States and the European Community, represented by the European Commission. It owes its origins to Audiovisual Eureka and operates within the legal framework of the Council of Europe. It works alongside a number of partner organisations, professional organisations from within the industry and a wide network of correspondents.


RAB (Radio Advertising Bureau)

The RADIO ADVERTISING BUREAU mission is to lead industry initiatives and provide organizational, educational, research and advocacy programs and services that benefit the RAB membership and the Radio industry as a whole.



The Radiocentre (former RAB UK) is the trade marketing body for radio in the UK, funded by the UK Commercial Radio industry.



Screenforce welcomes you to the world of television. Learn about all facets of this fascinating medium. You can look at exciting studies, be inspired by real-life case studies or get tips for your first commercial. In five columns, you will find everything you need to know about television ads.


SNPTV (Syndicat National de la Publicité Télévisée)

Le SNPTV est un syndicat professionnel patronal régi. Il assure la promotion du support publicitaire audiovisuel et télévisuel, la défense des intérêts généraux, moraux et matériels, des activités que regroupent le syndicat et ses membres, le développement des liens de bonne confraternité, de courtoisie et de solidarité entre ses membres, et le maintien et le respect des pratiques de loyauté professionnelle, conformément aux règles et usages auxquels sont soumises les activités concernées, et d'une manière générale, l'étude et l'application de tous les moyens et toutes mesures en faveur desdites activités.


Screenforce Nederland

Screenforce is het Nederlandse TV-marketingcentrum. Ons doel is om adverteerders en mediabureaus te helpen om het beste te halen uit reclame rond premium videocontent. Screenforce verzorgt informatie over TV en andere premium videoplatforms, biedt services voor adverteerders en bureaus en vertegenwoordigt de belangen van de Screenforce-zenders. 



Thinkbox is the television marketing body for the main UK commercial broadcasters - Channel 4, Five, GMTV, ITV, Sky media, Turner Broadcasting and Viacom Brand Solutions. They work with the UK marketing community with a single ambition: to help customers get the best out of television.


WFA (World Federation of Advertisers)

The World Federation of Advertisers (WFA) is the only global organisation representing the common interests of marketers.


World DMB Forum

The World DMB Forum is an interantional non-government organisation. Their objective is to co-ordinate the implementation of DMB services based on the Eureka 147 DMB system.


VPRT (Association of Commercial Broadcasters and Audiovisual Services)

The Association of Commercial Broadcasters and Audiovisual Services (VPRT)is a German trade associationrepresenting the interests of around 140 companies in the fields of television and multimedia as well as radio and audio services. This includes national, regional and local TV, radio and new media service providers as well as pan-European broadcasting companies. VPRT is active in Germany as well as at European level providing its expertise in media policy and new market developments to policy makers and sector members in order to support the shaping of a future-proof regulatory framework for a vibrant media sector.


TVB (Television Bureau of Advertising)

TVB is the not-for-profit trade association of America’s commercial broadcast television industry. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and over 500 individual television stations.


UNRIC - United Nations Regional Information Centre

UNRIC is the communication hub for the United Nations in Europe. Based in Brussels, the Center covers 22 Western European countries and maintains a website in 13 languages. UNRIC works with Euopean institutions and governments, the media, civil society and the creative community. UNRIC is open to ideas for building innovative partnerships in communication.
UN Multimedia Resources:

About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31