Why radio
10 things about Radio that may surprise brands
Uncover ten facts about radio that may surprise brands. The compelling insights and argumentation, often unknown to marketers, are backed by data and research from around the globe.
RADIO WORKS: Why radio is the best medium for D2C brands & e-commerce
The Sound of Success - How radio boosts business
13 key arguments around how radio boosts business
To demonstrate the power of radio egta prepared a slide deck with facts and figures supporting radio as a medium and an advertising platform, each backed by various pieces of research and data from Europe and the US.
Why now is a good time to advertise on radio
The top eight reasons to advertise on radio during the current crisis
In order to support egta radio members with additional arguments on “why advertise on radio”, we have selected a set of research data and facts to highlight the key reasons to keep using radio in times of crisis.
The year of Sonic
Insights on the growing importance of sonic branding
The year of Audio
Need some facts and figures about reach, streaming, podcasts and learn how to use audio in the marketing mix?
Testimonials from marketers and industry leaders on why they embrace radio as an effective medium and advertising platform
Curious how radio and audio help marketers achieve their marketing objectives?
See the collection of testimonials here: PDF or PPT.
Six key arguments for radio advertising
egta compiled six key arguments for radio in a slide deck, including visuals, facts and figures in support of radio as a medium and an advertising platform, including links to various pieces of research to back them up. We invite you to share these messages widely with the industry and proudly communicate about radio’s strengths!
The PowerPoint version is at your disposal to be adapted, translated, included in your own materials, etc.
You can download the PowerPoint here (fonts incl.) PDF version here
