MIM (Market Intelligence Meeting) is one of egta's annual physical events where directors and heads of research from sales houses gather for updates and discussions on media effectiveness, measurement, attribution and more.
The European Affairs Group (EAG) is a network of legal experts who gather four times a year for a dedicated workshop in which egta members discuss the regulatory issues of the moment and define the association’s lobbying priorities and policy objectives.
This session covered the main highlights from egta's Radio Study Trip to NY 2022, including: U.S. media landscape and trends, podcast, tech innovations, AI, metaverse etc.
This session covered the main highlights from egta's Study Trip to NY 2022, including: U.S. media landscape and trends, streaming and unification and cross-media measurement.
The aim of this session is to make the connection between policy and business in the context of the current discussions on audience measurement in the European Media Freedom Act.
The European Affairs Group (EAG) is a network of legal experts who gather four times a year for a dedicated workshop in which egta members discuss the regulatory issues of the moment and define the association’s lobbying priorities and policy objectives.
MS – Marketing & Sales Meeting – is one of egta's 3 annual events. The focus of this conference lies on TV and radio marketing, sales and pricing strategies.
Approximately 200 Directors and Heads of Marketing, Sales and/or Pricing from TV and Radio sales houses from all around Europe will gather to learn from best practices in pricing strategies, data management, and ad sales innovation.
The European Affairs Group (EAG) is a network of legal experts who gather four times a year for a dedicated workshop in which egta members discuss the regulatory issues of the moment and define the association’s lobbying priorities and policy objectives.
The European Affairs Group (EAG) is a network of legal experts who gather four times a year for a dedicated workshop in which egta members discuss the regulatory issues of the moment and define the association’s lobbying priorities and policy objectives.
Proving TV/Video's strong impact throughout the marketing funnel. Insights on everything from attention metrics to the effectiveness of addressable TV and sponsorship campaigns.
The European Affairs Group (EAG) is a network of legal experts who gather four times a year for a dedicated workshop in which egta members discuss the regulatory issues of the moment and define the association’s lobbying priorities and policy objectives.
The European Affairs Group (EAG) is a network of legal experts who gather four times a year for a dedicated workshop in which egta members discuss the regulatory issues of the moment and define the association’s lobbying priorities and policy objectives.
The future of TV & Video Audience Measurement with Kantar
10 June 2021
TV
ONLINE ZOOM MEETING
A look at the many new trends in the TV and video landscape and a deep dive into how Kantar accounts for increased viewer fragmentation to maintain accurate measurement.
The European Affairs Group (EAG) is a network of legal experts who gather four times a year for a dedicated workshop in which egta members discuss the regulatory issues of the moment and define the association’s lobbying priorities and policy objectives.
Connected TVs and monetisation opportunities for broadcasters
6 May 2021
TV
ONLINE ZOOM MEETING
egta had the pleasure to welcome speakers from ViacomCBS, Gazprom Media and Publitalia ‘80 to its virtual stage, as they presented their monetisation solutions for Connected TVs (CTV).
Making TV easier to buy – A vision from the US with OpenAP and ViacomCBS
22 April 2021
TV
ONLINE ZOOM MEETING
When competitors become partners and adopt a collaborative approach to help optimise cross-platform capabilities and harmonise how TV networks define audience segments for Total TV
Monetising content in a post third party cookie environment
15 April 2021
TV & Radio
ONLINE ZOOM MEETING
egta has convened an active working group of business, strategy, technical and policy experts, who are exploring with the impact of a de facto deprecation of third party cookies will mean for online publishers in terms of monetising their digital assets.
How to make your favourite medium shine: representatives of radio advertising trade bodies shared their creative ideas on how to promote radio/audio in Covid-19 times.
In a post-Covid19 world where confinement has acted as an accelerator for existing trends and changes, how can marketers grow their brands and increase their sales, while offering a better user experience and possibly contributing to a better society?
Buyer's expectations from online audio with Triton Digital
15 September 2020
Radio
ONLINE ZOOM MEETING
Insights on investments in online audio, current buyer’s expectations towards publishers and the barriers to overcome to increase investment in digital audio.
The European Affairs Group (EAG) is a network of legal experts who gather four times a year for a dedicated workshop in which egta members discuss the regulatory issues of the moment and define the association’s lobbying priorities and policy objectives.
Bauer insights on pressing issues radio is facing during the covid-pandemic
27 April 2020
Radio
ONLINE ZOOM MEETING
Bauer insigths on their experiences on radio sales tactics they deployed as an immediate response to the COVID-19 crisis; how they maintain and develop client and agency relationships during lockdown; & what are their plans for a long-term recovery during the Q3-Q4 and beyond.
Peter Fiels showcased a set of arguments that broadcasters could present to the management of their clients (CEO, CFO-level) to strengthen their commitment to advertising in a downturn.
Effects of COVID-19 crisis on media consumption with Nielsen
16 April 2020
TV & Radio
ONLINE ZOOM MEETING
focus on the effects of COVID-19 crisis on media consumption, audience measurement services and the potential action points that broadcasters should focus on in order to adapt their businesses to this new market situation.
How Italian companies are tackling the covid crisis
7 April 2020
TV & Radio
ONLINE ZOOM MEETING
Insights exchanges from egta's Italian baord members about the reality of their market, their initiatives and acquired expertise as well as share possible recommendations for the future.
The European Affairs Group (EAG) is a network of legal experts who gather four times a year for a dedicated workshop in which egta members discuss the regulatory issues of the moment and define the association’s lobbying priorities and policy objectives.
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