Why tv
INTERESTING RESOURCES
GTVG resources:
- On the Global TV Group website, you can find resources such as various decks on TV effectiveness, how much e-commerce players invest in TV, as well as an overview of the total video landscape and much more.
- That’s also where you can find the TV Glossary, offering a comprehensive overview of definitions from the TV ecosystem – offering a clear explanation for each of them – and making it easier for all players to understand, sell and buy television advertising.
TV Glossary (by The Global TV Group) |
The Glossary includes a comprehensive overview of definitions from the TV ecosystem. Its aim is to provide you with an extensive overview of frequently used international terminology in our TV ecosystem – offering a clear explanation for each of them – and making it easier for all players to understand, sell and buy television advertising.
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The Global TV Group's website |
The Global TV Group is an informal grouping of broadcasters’ and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, whose joint objective is to promote television and remind advertisers, journalists, tech gurus, agencies and industry peers about the effectiveness and popularity of TV. The many trade bodies comprising the group aim to move the industry forward and harmonise how we speak about TV with a unified voice and narrative. This is done:
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- egta also gathers and curates interesting articles about the evolution of television on a dedicated Scoop.it board.
5 reasons TV works
Imagine for a moment that, as of tomorrow, television content is not available anymore, neither on your TV set, nor on your favourite streaming platform. What’s the first thing you’d miss? Your favourite drama series? Staying in touch with the news? Seeing your sports club in action?
Probably. But TV’s importance goes deeper than that. Television is a medium that improves the world, triggers imagination, raises curiosity, encourages education, gathers millions around common interests, builds strong brands and allows consumers to make educated buying decisions. TV advertising’s effectiveness relies on the medium’s strengths.
TV has authority and is trustworthy |
Today, information is everywhere. But television has a particular authority. If you see something on TV, you know that millions of others are also seeing it, and that it has been verified, produced and created by professionals. That’s why television remains the most popular and trusted platform for news, culture, sports and entertainment. Television is also known by professionals to be a medium with a solid and reliable audience measurement system.
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TV reaches consumers and builds brands |
Television ensures that consumers know about new products, services and concepts. It strengthens the position of existing brands and reassures consumers about the choices they make. Television is the most effective and efficient advertising medium.
You want to know how and why?
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TV creates communities |
Great television programmes create communities around them. TV shows, live events and news make animated conversation for friends, family and colleagues. They bind people together and trigger reactions on social networks.
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TV stimulates the economy |
The global media sector – of which television is a major part – employs millions of skilled workers across the world; over 1.2 million people are estimated to work in the audiovisual sector in the European Union alone*. In addition, the success of commercial television as an advertising medium generates revenue that can be reinvested in even more great programming for viewers.
WFA, the trade body representing advertisers, has also gathered facts about the value of advertising in our economy – see here. |
TV = TOTAL VIDEO |
Consumers now have more opportunities to enjoy television content than ever before. Viewers can watch on multiple screens and interact within fan communities and social platforms. The social television experience is completed with exclusive online content, pre-release of sequences before linear TV broadcast, digital video interviews, making of videos, backstage photos and many others.
Broadcasters all over Europe are innovating continuously to make consumers’ experience across multiple screens more fluid than ever before and to allow them access to content whenever and wherever they want. * Source: EU Audiovisual Sectoral Social Dialogue Committee |