Market data
On the following sub-pages you will find a description of the radio landscape across European markets offering a brief look into how different markets are developing and what opportunities radio offers across Europe.
In addition to these general market profiles, a restricted access area for egta members offers a more detailed overview of national advertising markets, market structure and major market players, adspend evolution across media, advertising sectors and actors, pricing and sales methods, legislative background, overview of measurement methods, sales organisations structure, etc.
Available only to egta radio members that participated in the data collection, in each market section you will find a set of downloadable documents in XLS format:
- Market overview: reach, listening time, consumption trends
- Market structure: audience and market share per station/network
- Total radio and audio spend: advertising spend data
- Advertising actors: adspend of top radio advertising sectors and top radio advertisers
- Advertising legislation: information on advertising time, compulsory messages, sponsorship, product placement
- Audience measurement: information on technical factors, methodology
- Sales house structure
- Pricing and sales methods per sales house
- Online audio monetisation practices per sales house
