Tv Db

Imagine for a moment that, as of tomorrow, your television set stopped working. What’s the first thing you’d miss? Your favourite drama series? Staying in touch with the news? Seeing your sports club in action? Maybe. But TV’s importance goes deeper than that. Television is a medium that improves the world, triggers imagination, raises curiosity, encourages education and gathers millions around common interests. We believe in television as a medium that does good, we believe in television as a medium that triggers imagination, arises curiosity, encourages education, builds brands and gathers millions around common interests.

In this section you will find a description of the TV landscape across more than 40 markets, offering a brief look into how different markets are developing.

In addition to these general market profiles, a restricted access area for egta members offers a more detailed overview of national advertising markets, market structure and major market players, adspend evolution across media, advertising sectors and actors, pricing and sales methods, legislative background, overview of TV and audiovisual measurement methods, sales organisations structure, etc.