"Personally I think that Connect is a very nice initiative from IP Belgium. Our society is becoming more and more digital; consumers become multi-taskers and want to interact with the program. With our “Create Your Taste” action by Lay's, we have responded to this new demand. Almost a year ago, Lay’s appealed to Belgian consumers to send ideas for new flavors. In the meantime, the finalists were produced and on the market. In September, Connect was born. It was a perfect timing as we were launching the last stage of the campaign: we wanted to make people vote for their favorite taste. Since the Connect application strongly facilitates the interaction with RTL viewers, our collaboration with IP Belgium was obvious! "

–– Greet Vandevoort – Media & Communications Manager – PepsiCo BeLux