2015 egta insight 04 - TV measurement

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Editorial committee:
Matthew Carver
Head of Insight
E:
Caroline Brasseur
Head of TV
E:
Cécile Benedetti
Research & Marketing Manager
E:
Further information and advice for television
sales houses can be found in egta’s 2014
publication egta guidelines for the future of
audiovisual audience measurement.
This report is available on request.
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